Marketing automation software is a sophisticated solution that helps marketers collect leads, nurture them down the funnel, and evaluate campaign performance and lead behavior. This tool has become an important resource for B2B and B2C sales and marketing departments seeking to expand their business.
What to Look For In Marketing Automation SoftwareBrowse 9,253 reviews, 8,306 case studies & customer success stories, and 1,392 customer videos of the best Marketing Automation Software for your business needs
Act-On Software is the leader in Adaptive Marketing solutions that empowers marketers to achieve the purposeful and personalized engagement that their business needs to thrive. Act-On makes customer data actionable, …
Epicor provides flexible, industry-specific software that is designed around the precise needs of their manufacturing, distribution, retail, and service industry customers. With a deep understanding of your industry, Epicor solutions …
Statflo enables businesses across all industries to stay connected with customers through one-to-one outreach using SMS or other messaging channels (WhatsApp, Messenger, etc.). By leveraging strategic campaigns and personalized message …
Celtra is the Creative Management Platform for digital advertising. Brand and performance advertisers use their fully self-service platform to create, distribute and optimize the highest quality, data-driven ads at scale, …
Founded in 2020 in San Luis Obispo, California, Postal is the leading Global Offline Engagement Platform that serves over 600 B2B customers like Yelp, Cisco Meraki, Seismic, and Fivetran. Postal …
Maropost is a leading global provider of on-demand digital marketing solutions, transforming the customer journey through one-to-one customer engagement. Their platform transforms the complex process behind successful email marketing into …
Selligent Marketing Cloud is a marketing automation platform that enables B2C brands to engage consumers across all critical channels. Built for the relationship marketer, Selligent Marketing Cloud is the only …
User.com is a full-stack marketing automation platform that helps businesses grow faster. Marketing, sales and customer service teams from around the world use team consists of people who always reach …
SharpSpring is a cloud-based marketing automation platform for marketing agencies and small to mid-sized businesses that rivals top competitors with its features, functionalities and performance. SharpSpring is among the most …
Iterable empowers growth marketers to create world-class user engagement campaigns throughout the full lifecycle, and across all channels. Iterable are making the growth and user engagement tools used by leaders …
Klaviyo (CLAY-vee-oh) powers smarter digital relationships, making it easy for businesses to capture, store, analyze, and predictively use their own data to drive measurable, high-value outcomes. Klaviyo’s modern and intuitive …
Virtuous is the new generosity platform helping charities raise more money and create more good. They believe that charitable giving is about personal connections, not sales transactions. Generosity is driven …
Oracle Marketing Cloud’s data-driven solutions create engagement, orchestrate experiences, connect data, and optimize online interactions that attract and retain ideal customers. And it's easier than you might think. These Modern …
Navattic empowers prospects to get hands-on with your product earlier in the buying journey through no-code interactive demos. More than 200 go-to-market teams use Navattic across the funnel, from first …
AdRoll is a marketing and advertising platform that helps B2C businesses run, measure, and optimize multi-channel, full funnel campaigns. Powered by industry-leading AI and automation, the AdRoll platform’s machine learning …
Salesforce Marketing Cloud is part of the Salesforce Customer Success Platform, a set of cloud-based applications for sales, service, marketing, and more. Marketers don’t require IT experts to set up …
WebEngage is a marketing automation software that helps B2C companies drive more revenues from their existing customers and anonymous users. WebEngage helps companies segment their customers and engage with them …
dotdigital has over 350 employees and offices across four continents. Their aim is simple - to empower marketers to achieve their goals in faster and smarter ways. dotdigital’s easy-to-use Engagement …
eWebinar turns any video into an interactive, automated webinar. Designed for customer success and marketing teams, eWebinar delivers the perfect webinar again and again, without you being there. By combining …
Sopro offers a B2B outreach service that combines cutting-edge technology, world-class data, and a team of 300 experts to engage and nurture your potential clients. Their intent-based multi-channel outreach pairs …
Salesforce Pardot is B2B marketing automation on the world’s #1 CRM. We help companies engage the right buyers at exactly the right time, align with sales to close deals, and …
ActivePipe is an intelligent email marketing automation platform rich in features that are transforming the real estate industry. From a brokerage or office level, email drip-campaigns that seamlessly integrate properties …
Adestra has been empowering their clients to maximize marketing ROI through email-driven technology for over 13 years. Their flexible account structure, obsession with customer success, and award-winning service have gained …
Adobe Campaign is a set of solutions that help you personalize and deliver campaigns across all your online and offline channels. They help brands create, deliver and measure meaningful omni-channel …
Hatchbuck's all-in-one sales and marketing platform combines CRM with email marketing and marketing automation to turn emails into conversations, website visitors into handshakes, and customers into raving fans. We also …
Drip is the CRM Salesforce didn’t build. The first e-commerce CRM - ECRM - is built to drive sales, not sales teams. Build personal, profitable customer relationships at scale with …
Impartner delivers the industry’s most complete SaaS-based Channel Management Platform, helping companies worldwide manage their partner relationships and accelerate revenue and profitability through indirect sales channels. Impartner’s flagship Partner Relationship …
Wishpond is the world’s easiest marketing platform for generating, managing and nurturing leads. Wishpond’s mission is to make it easy for marketers to grow the business. Wishpond’s marketing platform includes …
Justuno provides thousands of online businesses worldwide with on-site conversion suite of tools deigned to increase leads and revenue. Justuno's best-in-class platform enables digital marketers to design and implement effective …
Autopilot is based in San Francisco and has raised $20.5M in venture funding. Backers include Salesforce Ventures, Stage One Capital, Rembrandt Venture Partners, Southern Cross Venture Partners, Blackbird Ventures, Tim …
OutboundEngine is a 100% done-for-you email, social media and content marketing platform that helps business owners stay top-of-mind with customers and prospects, and turn online engagement into revenue. The cloud-based …
Bant.io is a B2B Lead Generation platform that engages in highly personalized B2B conversations with your ideal customers. They do this by leveraging a unique combination of multi-channel marketing strategies …
Marketing 360® is a combination of integrated marketing software (technology) and professional marketing services (talent), all provided through one powerful platform. It has everything a small business needs to grow …
Insider is a digital experience delivery platform for marketers. Accessible from a unified data engine, Insider enables marketers to leverage personalization, predictive segmentation and real-time technologies to boost loyalty and …
GetResponse is the complete online marketing software that helps you grow your audience, engage with your customers, and boost online sales. With over 30 tools in one easy-to-use platform, you …
Smartly.io is a SaaS company that automates Facebook and Instagram advertising at scale for leading global advertisers. At that time, Facebook was just starting to get some early traction for …
LeadsBridge was born when Lead Ads was launched, and since then they have spent every minute of their time simplifying the lives of advertisers who want to boost their advertising …
IBM Social Business technology is easy-to-use but solves complex challenges. Cognitive analytics from IBM Watson™ make sense of unstructured social data. More automation means more time to engage customers and …
Opensend is a software company that specializes in DTC and B2B solutions. They comply with all data protection laws by partnering with thousands of sites with millions of registered users …
Efficy adapts to your needs and not the other way around. Efficy enables you to grow and develop your business activity in a very structured way. Efficy is a all-in-one …
Liftoff is the leading mobile app marketing and retargeting platform for running true CPA-optimized mobile app install campaigns. With a database of over 3 billion mobile profiles, machine learning systems, …
The Second Street Lab is the media and marketing community’s source for original content focused on audience engagement, generating digital revenue, and building an active email database. Their software solutions …
Simpleview helps destination marketing organizations (DMOs) succeed on every front, from convention sales to tourism marketing and day-to-day operations. The company offers integrated products and services, including the industry's most …
Zopto AI-powered Social Selling platform, Zopto has helped over 45,000 users by providing a variety of powerful, multi-channel tools that empower business owners and sales and marketing teams to generate …
Movable Ink is the leading provider of intelligent content, which enables marketers to personalize email content at the moment-of-open. Marketers use Movable Ink to provide consumers with engaging on-brand experiences …
SaleCycle’s solutions enable companies to improve their entire customer journey – from the moment someone lands on their website for the first time, all the way through to following-up purchases …
PERQ, a marketing technology company founded in 2001, empowers businesses and the online consumer experience through innovative solutions powered by artificial intelligence. More than 1,000 businesses in the home furnishings, …
True Omni helps companies engage with customers through an Omnichannel Marketing Strategy. They provide Kiosk, Digital Signage & Mobile Marketing Solutions and integrate with existing channels through a Cloud-Based Platform. …
Real Geeks was built by an agent for agents. When they put this system together, they recognized the importance of saving time and leveraging technology to make agent’s lives easier …
Retail Rocket is an all-in-1 Retention Management Platform. They help solve three main tasks: make high-end marketing technologies easier to use for marketers, improve marketing efficiency for the business and …
Maestra is the only tool you need to manage the entire customer experience — from D2C communications, to a loyalty program, website and discount personalization, and ultra-targeted ads. Personalization is …
iModules is the leading online Constituent Engagement Management provider for educational institutions. Their Tinterconnected suite of modules transforms how institutions create relevant constituent experiences and achieve fundraising success through web …
UpViral is a marketing application that helps businesses to generate effective and profitable viral marketing campaigns UpViral is the Ultimate Viral Referral Platform. It allows you to run viral campaigns …
Yespo is an omnichannel CDP made to embody the toughest ideas of enterprise-level solutions in a very clear and efficient way for everyone. They do not declare being the best, …
XMPie’s award-winning solutions are used globally by print providers, agencies, and enterprises across every industry to automate the production of personalized communications and add value to print. They’re helping businesses …
Voyado is a fast-growing company that operates and develops a data-driven SaaS platform within Marketing Automation, CRM and Loyalty and Product Discovery. They are the leading tool for retail and …
Sleeknote helps generate quality leads through the exact marketing channel you want. They provide a wide range of different lead generations tools, which helps e-commerce and normal websites to generate …
StealthSeminar is the most profitable and the best automated webinar platform ever. They help entrepreneurs create success, stability and free time while generating more sales and leads than they ever …
WeatherAds Maximize conversions with the world's #1 moment marketing platform. Synchronize your marketing with over 70+ live, localized, real-world signals such as weather, health, travel, leisure, air pollution and power …
Pure360 offer UK marketers an unrivalled combination the powerful, data-driven Pure360 Marketing Suite and an industry-leading, Best Practice Framework, focussed on accelerating customer results across email, mobile, web and social. …
Marsello is the loyalty and marketing platform for omnichannel brands. Their purpose is simple: they help brands grow their customer database and drive repeat sales with loyalty and marketing tools …
rasa.io uses Artificial Intelligence to increase your subscriber engagement. Send your members a daily, automatic, individualized email with relevant industry news, branded by your association. Their newsletters engage your customers …
lemlist is the first email outreach platform that allows you to automatically generate personalized images and videos. Kickstart client relationships by making your cold emails highly personalized and human from …
Tinyclues is unique AI technology empowers marketers to drive sustainable engagement from their customers and to generate additional revenue, without damaging their customer equity. B2C marketing databases contain sufficient amounts …
automotiveMastermind (Mastermind) is a leading provider of predictive analytics and marketing automation solutions for the automotive industry. Mastermind puts dealers in the driver’s seat with Market EyeQ. Market EyeQ empowers …
Liana Technologies is an international company specialized in digital marketing and communication software. Their clients are professionals in digital marketing, communications, and advertisement their mission is to give them the …
Ve exists to inspire their client’s customers throughout their online journey, regardless of business size or sector. Founded in 2009, Ve started life developing basket recovery email technology. But that …
Affilae is a SaaS platform that enables brands, agencies, and networks to manage their affiliate programs and influencer campaigns either independently or with their strategic support — all with the …
LeadQuizzes is a SaaS company that specializes in lead generation through quizzes and assessments for small to mid-size companies. LeadQuizzes’ quiz maker can help you capture up to 500% more …
Founded by a Peace Corps business development volunteer, award-winning Idealist Consulting is dedicated to providing nonprofits, private sector businesses, and government with advanced technical solutions that help them run more …
PushPushGo helps you send smarter and more efficient web and mobile push campaigns. It is a scalable solution that contributes to the growth of hundreds of businesses globally. Thanks to …
ToneDen is a new way to automate social marketing. platform helps over 1M creators, businesses, and brands reach and sell to their audiences online. Social advertising platform for creators, live …
Total Expert is a fintech software company that built the first experience platform purpose-built for the modern financial institution. The platform enables sales and marketing teams to leverage data to …
Snappy Kraken is the leading provider of marketing automation, online advertising, and bold, unique marketing for financial advisors. (Ranked #1 in Customer Satisfaction in 2020 Morningstar/T3 Adviser Technology Survey). Deemed …
Shorty Awards Small Agency of the Year for 2017, Carusele creates and distributes original content for leading brands and retailers. Carusele focuses on the creation of high-quality, authentic branded stories, …
Pagination is a cloud-based database publishing platform that automates the creation of catalogs, price lists, data sheets, and other marketing or technical documents. Powered by InDesign automation, allowing companies to …
Everlytic is a marketing messaging and automation platform that helps your business communicate better, smarter, and faster over email, SMS, voice broadcasting and web push. With Everlytic, engaging with your …
MarcomCentral, formerly PTI Marketing Technologies, is a leading provider of cloud-based Marketing Asset Management and Variable Data Publishing. MarcomCentral manages and customizes marketing material across entire organizations enabling brand control …
Chapman Bright is a MarTech firm that provides various services in marketing and advertising. They're driven by a genuine passion to ensure your success in the vast domain of B2B …
ActiveDEMAND is an integrated marketing platform built for digital marketing agencies to help them easily create, execute, and track the performance of marketing campaigns for their clients. Digital agencies establish …
Claritas is a data-driven marketing company. They leverage their unique data and proprietary identity graph, to help marketers find their best prospects. Their proprietary data assets and advanced AI provide …
Paladin Data Corporation develops a digital retail platform that automates complex and time-consuming business operations. Their intuitive technology enables end-to-end automation including: ordering, advertising, in-store marketing, customer management, mobile, e-commerce …
Batch is the Customer Engagement Platform (CEP) for large enterprise customers (retail, banking, media, luxury, services) with B2C audiences in millions. However, acquiring a single customer view and then executing …
fullthrottle.ai® is the AdTech Easy button. Their platform combines AI-powered identity resolution, omnichannel campaign automation, and outcome-based measurement into one seamless experience. They generate verified household audiences, and then automate …
SmartFocus’s best-of-breed Message Cloud technology allows marketers to solve many of the marketing headaches highlighted in the research and gives a holistic view of a brand’s customers, enabling them to …
Kickdynamic is an Open Time Marketing Platform which helps email marketers to personalize and automate email content, changing the approach to the way email is built and sent. They help …
EcoSend is born out of the labs of GoSquared, a company that's been building software to help businesses grow since 2006. They've always tried their very best to do the …
Localo helps marketing professionals and local businesses take control of their local SEO by optimizing Google Business Profiles. With AI-driven insights and automation, we simplify local marketing and help businesses …
Spirable empowers the world's leading brands and agencies to attract, convert and retain more customers through personalised video at scale. Only through Spirable’s self-serve platform, can marketers create, distribute and …
snapAddy is a leading provider of SaaS solutions that use artificial intelligence and machine learning to automate contact capture and eliminate manual CRM processes in marketing and sales. They have …
Ubico provides an AI-powered lead engagement platform for sales and marketing organizations. Transform lead engagement with the power of automation. Ubico make every sales rep more productive by integrating with …
Feathr is a comprehensive marketing toolkit built specifically for the needs of events and associations. Their lineup of proven marketing tools like Ads, Invites, and Conversations work together to help …
APSIS delivers industry leading services and easy to use technology within Email Marketing, Marketing Automation, E-commerce & Lead Management. They currently have offices in ten countries and employ over 284 …
Signpost is artificial intelligence that turns prospects into promoters for consumer brands. With over 7,000 customers, Signpost’s Mia is the future of communication for businesses with consumers. Powered by automated …
Shopstory software connects your ecommerce & marketing tools and lets you automate your workflows without requiring a single line of code. they have helped many online shops to scale further. …
MarketScale is the platform for creating community-generated content. They helps B2B companies turn their colleagues and customers into content machines. Their platform turns your people into storytellers—and your content into …
Alloy Automation is a no-code tool for creating automated workflows. It is a YC-backed e-commerce automation platform to help in reclaiming time and focus on growth. It was founded in …
Ortto exist to empower online businesses to grow. They enable them to understand and make meaningful connections with their audiences at every step of the customer journey, creating easier, clearer, …
Blaze is the first AI agent that does your marketing for you. Starting with your website, it builds a complete strategy, creates content, auto-posts across channels, and learns from results. …
Marketing automation software is a sophisticated solution that helps marketers collect leads, nurture them down the funnel, and evaluate campaign performance and lead behavior. This tool has become an important resource for B2B and B2C sales and marketing departments seeking to expand their business.
Marketing automation software is typically compared to customer relationship management (CRM) solutions as both have overlapping features. But CRMs are currently utilized mainly by sales teams, while marketing automation applications are designed to scale and speed up marketing efforts and make each touch more focused and personalized.
Marketing automation tools include functionality such as analytics, multi-channel marketing, web marketing, social media, and email. The program helps to harness consumer data from several sources and develop strategies that function across multiple mediums.
Marketing automation automates some processes, but this system doesn’t convert your brand into a robot. The software allows you to you scale your initiatives to develop relationships with numerous prospects across multiple channels and to provide them a uniform experience regardless of their differing needs or interests. Plus, after you segment your audience, this platform enables you to create meaningful relationships with your leads by providing them with relevant content for their interests.
Marketing automation services offer lead nurturing capability that helps marketers to segment, track, and communicate with leads to convert them into paying customers.
Email marketing may be an old medium, but it is still very effective. Basic marketing automation solutions allow you to send bulk emails to segmented audiences. Advanced systems can deliver triggered emails after prospects perform specific actions, like downloading a content piece or filling up a form. Plus, they allow you to create, edit, and embed forms in your emails.
Enterprise marketing automation platforms offer digital advertising, paid media, and SEO functionalities to help marketers manage their paid campaigns from the centralized system where other marketing initiatives are stored. SMBs can handle these campaigns with a basic free tool, but still need to consolidate all their data in one interface for easy analytics.
One of the main benefits of marketing automation – after scaling individualized marketing campaigns to large audiences – is utilizing detailed analytics. Top marketing automation programs look similar to business intelligence applications with dashboards that show your firm’s vital marketing KPIs in simple visualizations.
Leading marketing automation software solutions offer social analytics features that permit you to monitor what your prospects are talking about on social platforms, and who shares your company’s content and with whom. Additionally, you can create referral programs, sweepstakes, and polls. Event triggered functions enable you to prompt leads to share content while they engage with it.
Marketing automation software can run analytics on your marketing activities and campaigns, giving you actionable insights into how your prospects react to your pitches. You can create limitation rules to automatically segment prospects based on their past actions. While the sales/CRM team pitches to a lead based on their interest, marketing automation tools provide you insights into the propositions that you can use to understand buyers’ interests, pain points, and concerns.
You need to constantly feed the sales funnel with new leads to keep revenues flowing. With marketing automation software, you can fill your top-of-funnel to the brim with constant repurposed campaigns even as you produce new initiatives. In short, you can develop a bunch of campaigns without needing to worry about tasks like qualifying prospects and delegating the proper response as these processes are automated.
Automation of routine tasks helps to reduce human error. For instance, you can use a rule-based workflow to ensuring the correct sequence of work is followed and maintained consistently. To cite examples, you can funnel all leads that downloaded an asset into a segmented mailing list for nurturing, or you can send a targeted group to the relevant landing page.
By automating manual workflows, you can empower even a small team to handle complex campaigns. This allows you to deploy more initiatives and gain more leads without needing to hire more employees. Further, you can also automate tasks such as categorizing leads, delivering emails, and social media posting.
Marketing automation software can be used to automate repetitive yet vital tasks such as qualifying prospects, grouping email feedback and creating the right responses, and updating consumer data. A marketing automation platform can perform these tasks, allowing marketers to concentrate on important work like thinking up initiatives, strategic planning, and analyzing feedback so they can launch more relevant and effective campaigns.
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