Marketing automation software is a sophisticated solution that helps marketers collect leads, nurture them down the funnel, and evaluate campaign performance and lead behavior. This tool has become an important resource for B2B and B2C sales and marketing departments seeking to expand their business.
What to Look For In Marketing Automation SoftwareBrowse 3,312 reviews, 2,201 case studies & customer success stories, and 609 customer videos of the best Marketing Automation Software for your business needs
Iterable empowers growth marketers to create world-class user engagement campaigns throughout the full lifecycle, and across all channels. Iterable are making the growth and user engagement tools used by leaders …
Celtra is the Creative Management Platform for digital advertising. Brand and performance advertisers use their fully self-service platform to create, distribute and optimize the highest quality, data-driven ads at scale, …
AdRoll is a marketing and advertising platform that helps B2C businesses run, measure, and optimize multi-channel, full funnel campaigns. Powered by industry-leading AI and automation, the AdRoll platform’s machine learning …
SharpSpring is a cloud-based marketing automation platform for marketing agencies and small to mid-sized businesses that rivals top competitors with its features, functionalities and performance. SharpSpring is among the most …
User.com is a full-stack marketing automation platform that helps businesses grow faster. Marketing, sales and customer service teams from around the world use team consists of people who always reach …
Founded in 2020 in San Luis Obispo, California, Postal is the leading Global Offline Engagement Platform that serves over 600 B2B customers like Yelp, Cisco Meraki, Seismic, and Fivetran. Postal …
Act-On Software is the leader in Adaptive Marketing solutions that empowers marketers to achieve the purposeful and personalized engagement that their business needs to thrive. Act-On makes customer data actionable, …
Klaviyo (CLAY-vee-oh) powers smarter digital relationships, making it easy for businesses to capture, store, analyze, and predictively use their own data to drive measurable, high-value outcomes. Klaviyo’s modern and intuitive …
Epicor provides flexible, industry-specific software that is designed around the precise needs of their manufacturing, distribution, retail, and service industry customers. With a deep understanding of your industry, Epicor solutions …
Virtuous is the new generosity platform helping charities raise more money and create more good. They believe that charitable giving is about personal connections, not sales transactions. Generosity is driven …
Selligent Marketing Cloud is a marketing automation platform that enables B2C brands to engage consumers across all critical channels. Built for the relationship marketer, Selligent Marketing Cloud is the only …
Oracle Marketing Cloud’s data-driven solutions create engagement, orchestrate experiences, connect data, and optimize online interactions that attract and retain ideal customers. And it's easier than you might think. These Modern …
Salesforce Marketing Cloud is part of the Salesforce Customer Success Platform, a set of cloud-based applications for sales, service, marketing, and more. Marketers don’t require IT experts to set up …
WebEngage is a marketing automation software that helps B2C companies drive more revenues from their existing customers and anonymous users. WebEngage helps companies segment their customers and engage with them …
dotdigital has over 350 employees and offices across four continents. Their aim is simple - to empower marketers to achieve their goals in faster and smarter ways. dotdigital’s easy-to-use Engagement …
Salesforce Pardot is B2B marketing automation on the world’s #1 CRM. We help companies engage the right buyers at exactly the right time, align with sales to close deals, and …
Hatchbuck's all-in-one sales and marketing platform combines CRM with email marketing and marketing automation to turn emails into conversations, website visitors into handshakes, and customers into raving fans. We also …
Drip is the CRM Salesforce didn’t build. The first e-commerce CRM - ECRM - is built to drive sales, not sales teams. Build personal, profitable customer relationships at scale with …
Impartner delivers the industry’s most complete SaaS-based Channel Management Platform, helping companies worldwide manage their partner relationships and accelerate revenue and profitability through indirect sales channels. Impartner’s flagship Partner Relationship …
Justuno provides thousands of online businesses worldwide with on-site conversion suite of tools deigned to increase leads and revenue. Justuno's best-in-class platform enables digital marketers to design and implement effective …
Autopilot is based in San Francisco and has raised $20.5M in venture funding. Backers include Salesforce Ventures, Stage One Capital, Rembrandt Venture Partners, Southern Cross Venture Partners, Blackbird Ventures, Tim …
OutboundEngine is a 100% done-for-you email, social media and content marketing platform that helps business owners stay top-of-mind with customers and prospects, and turn online engagement into revenue. The cloud-based …
The emfluence Marketing Platform is so intuitive, you'll swear it was built just for you. We believe that usability is as important as functionality. That’s why we’ve focused the emfluence …
EngageBay is a simple all-in-one marketing, sales, and support CRM software that is designed to be an affordable alternative to expensive business software. Included are all the same features you’d …
Freshmarketer is an all-in-one conversion optimization suite packed with powerful features like heatmaps, A/B testing, Session Replays, Form and Funnel Analytics and more. It brings you real-time, neat visualizations of …
Sendlane story started with a handful of digital marketers with a rock solid vision to change the face of digital marketing. The Sendlane founders realized that many email marketing platforms …
LeadFabric has been a pioneer in aligning the sales and marketing operations of their clients with the needs to their buyer audiences. LeadFabric was one of the first three agencies …
RocketLevel is an all-in-one Customer Acquisition Marketing platform for local businesses, franchise systems and national brands. RocketLevel was created to address a significant gap for small businesses when it comes …
GetResponse is the complete online marketing software that helps you grow your audience, engage with your customers, and boost online sales. With over 30 tools in one easy-to-use platform, you …
Total Expert is a fintech software company that built the first experience platform purpose-built for the modern financial institution. The platform enables sales and marketing teams to leverage data to …
ActiveDEMAND is an integrated marketing platform built for digital marketing agencies to help them easily create, execute, and track the performance of marketing campaigns for their clients. Digital agencies establish …
Salesfusion’s mission is to help marketers attract new opportunities, convert them into customers and nurture them into lifetime relationships. Salesfusion stands out among cloud-based marketing automation vendors for its ability …
GreenRope® is a powerful, web-based application that allows business owners to consolidate their customer database, create marketing campaigns, and send and track invoicing - and that’s just the beginning, all …
VBOUT is a marketing automation platform for any business. The platform includes powerful email and social media tools, lead intelligence and comprehensive analytics. Create a complete sales funnel and convert …
Lead Liaison is an application development company that designs, develops, and sells cloud-based marketing and sales automation software. The company markets to small and medium-sized businesses worldwide, and focuses on …
Hey Oliver is a marketing automation solution that helps you track and identify potential clients by analyzing their behavior and transaction data while browsing your website. With the help of …
Albert is the first-ever artificial intelligence marketing platform, driving fully autonomous digital marketing campaigns for some of the world’s leading brands. Created by Adgorithms in 2010, Albert’s mission is to …
Erxes is a free and open fair-code licensed all-in-one growth marketing and business management platform. Erxes is provides the freedom to use all your favorite tools from a single dashboard …
Jumplead is an inbound and marketing automation service that helps you to turn more visitors into customers. Jumplead comes complete with easy to use lead management tools, allowing you and …
DataClover is a little start-up doing big things. They’re a SaaS founded on the belief that data and technology can deliver better customer experiences. DataClover is focused on helping automotive …
Makesbridge is an all in one cloud platform featuring mass email, marketing automation, sales automation, and business intelligence dashboards. The platform is used by companies small and large, B2B and …
Distribion’s web-based marketing solution is the only proven multi-channel marketing automation solution built for distributed marketing organizations in regulated industries. Distribion’s unique mix of products and services connect corporate marketing …
Simplero is a small, bootstrapped, profitable, and proud. They haven't taken funding, which means they're not beholden to anyone other than themselves and their customers. They're in it for the …
Genoo has been working with small and mid-sized businesses and entrepreneurs since 2008, when the company founder, Kim Albee, realized that really good email marketing solutions were way too expensive …
Marketing automation software is a sophisticated solution that helps marketers collect leads, nurture them down the funnel, and evaluate campaign performance and lead behavior. This tool has become an important resource for B2B and B2C sales and marketing departments seeking to expand their business.
Marketing automation software is typically compared to customer relationship management (CRM) solutions as both have overlapping features. But CRMs are currently utilized mainly by sales teams, while marketing automation applications are designed to scale and speed up marketing efforts and make each touch more focused and personalized.
Marketing automation tools include functionality such as analytics, multi-channel marketing, web marketing, social media, and email. The program helps to harness consumer data from several sources and develop strategies that function across multiple mediums.
Marketing automation automates some processes, but this system doesn’t convert your brand into a robot. The software allows you to you scale your initiatives to develop relationships with numerous prospects across multiple channels and to provide them a uniform experience regardless of their differing needs or interests. Plus, after you segment your audience, this platform enables you to create meaningful relationships with your leads by providing them with relevant content for their interests.
Marketing automation services offer lead nurturing capability that helps marketers to segment, track, and communicate with leads to convert them into paying customers.
Email marketing may be an old medium, but it is still very effective. Basic marketing automation solutions allow you to send bulk emails to segmented audiences. Advanced systems can deliver triggered emails after prospects perform specific actions, like downloading a content piece or filling up a form. Plus, they allow you to create, edit, and embed forms in your emails.
Enterprise marketing automation platforms offer digital advertising, paid media, and SEO functionalities to help marketers manage their paid campaigns from the centralized system where other marketing initiatives are stored. SMBs can handle these campaigns with a basic free tool, but still need to consolidate all their data in one interface for easy analytics.
One of the main benefits of marketing automation – after scaling individualized marketing campaigns to large audiences – is utilizing detailed analytics. Top marketing automation programs look similar to business intelligence applications with dashboards that show your firm’s vital marketing KPIs in simple visualizations.
Leading marketing automation software solutions offer social analytics features that permit you to monitor what your prospects are talking about on social platforms, and who shares your company’s content and with whom. Additionally, you can create referral programs, sweepstakes, and polls. Event triggered functions enable you to prompt leads to share content while they engage with it.
Marketing automation software can run analytics on your marketing activities and campaigns, giving you actionable insights into how your prospects react to your pitches. You can create limitation rules to automatically segment prospects based on their past actions. While the sales/CRM team pitches to a lead based on their interest, marketing automation tools provide you insights into the propositions that you can use to understand buyers’ interests, pain points, and concerns.
You need to constantly feed the sales funnel with new leads to keep revenues flowing. With marketing automation software, you can fill your top-of-funnel to the brim with constant repurposed campaigns even as you produce new initiatives. In short, you can develop a bunch of campaigns without needing to worry about tasks like qualifying prospects and delegating the proper response as these processes are automated.
Automation of routine tasks helps to reduce human error. For instance, you can use a rule-based workflow to ensuring the correct sequence of work is followed and maintained consistently. To cite examples, you can funnel all leads that downloaded an asset into a segmented mailing list for nurturing, or you can send a targeted group to the relevant landing page.
By automating manual workflows, you can empower even a small team to handle complex campaigns. This allows you to deploy more initiatives and gain more leads without needing to hire more employees. Further, you can also automate tasks such as categorizing leads, delivering emails, and social media posting.
Marketing automation software can be used to automate repetitive yet vital tasks such as qualifying prospects, grouping email feedback and creating the right responses, and updating consumer data. A marketing automation platform can perform these tasks, allowing marketers to concentrate on important work like thinking up initiatives, strategic planning, and analyzing feedback so they can launch more relevant and effective campaigns.
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