“By combining existing creative assets with contextual data, Philips used the Spirable platform to generate hundreds of video ads automatically. We saw a significant increase in engagement and video views thanks to delivering video content that was more tailored to different audiences based on location, time of the day and …

“‘Spirable’s capabilities enabled us to become hyper-relevant for our consumers whilst keeping complexity low. Their collaboration helped deliver strong results for our digital campaign, showing that consumer-centricity really pays off.”