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SOFTWARE & SERVICES RESEARCH

CUSTOMER SUCCESS ARTICLES

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Why Your Website Isn’t the Best Place for Your B2B Case Studies and Success Stories

April 13, 2017

Case studies are one of the most powerful weapons in your B2B marketing arsenal. According to the CMO Council,&nbs... Read More

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New Research: Case Studies Are The Most Effective B2B Content Marketing Tool

April 26, 2017

The group recently conducted a survey with more than 600 B2B marketing professionals about the current state of ... Read More

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3 Proven Ways to Get Customers to Say, “Yes!” to a Success Story

May 25, 2017

Creating case studies should be at the top of your “to-do” list if you need content that turns B2B leads ... Read More