SendGrid

"We used to use engineering resources to manage email. With Twilio SendGrid, the team that was managing email can now have a deeper focus on building infrastructure.”

“For Black Friday, we will often have a check in with Twilio and talk about our infrastructure and set up because we've grown to need new IP addresses and new IP pools to manage the volume. And we don’t want something we do in one part of THG to have a negative impact on another. Twilio has been super helpful over the years to work out the best way to set this up and continue to evolve it.”

“Before SendGrid, we were relying on archaic tools to track and send emails to our 500,000 subscriber base. Plagued by delivery issues, email throttling prevented us from sending our email in a timely fashion, which made it difficult to time our promotions to drive revenue. With SendGrid, email delivery is flawless. Emails get inboxed within an hour and we can easily track the effectiveness of our campaigns. Our click through rates are between 10-12% and we can directly track £1,000,000 of annual revenue from our daily retail newsletter deployed through SendGrid.”