What is Transactional Email Software?

Introduction

Transactional email software delivers email notifications in response to actions taken by users. For instance, a welcome message after the creation of a new social network account, an email receipt for an e-commerce purchase, or an acknowledgement email for a fresh newsletter subscription. Companies use this platform to automate personalized or customized emails as transactions happen. You can also utilize it to monitor metrics like emails delivered, received, bounced, and opened, as well as the results of your campaigns.  

Transactional email software is helpful for teams managing public relations, marketing, sales, and customer retention. It smoothly integrates with other tools like e-commerce, email marketing, social media, and CRM solutions to maximize its effectiveness.

Features of Transactional Email Software

Mobile Responsive

In today’s mobile phone age, it has become imperative for transactional email software to be mobile responsive especially as research indicates that 81% of consumers regularly utilize their mobile device to check their email.

Provide Proof about Sent Emails

It is essential for some organizations to store and provide proof about the emails they send for legal reasons.  Otherwise they might face legal proceedings. For instance, a university was sued by a number of students who said they didn’t receive an important email. You can provide proof about sent emails by archiving them. In addition, you can log and report on the 2500K ‘delivered’ event for each email sent.

Archiving of Transactional Emails

Archiving your emails is helpful because you it allows you to resend an identical email on consumer request. Plus, you can retry delivering the message if a previous effort has failed. As mentioned above, archiving is important to show proof of message delivery. You can set the period of archiving to 1, 3, or 6 months, or a year as needed. If your company is based in the EU, you can set the archiving duration to meet GDPR regulations.

Attach PDF Files

You can attach PDF files like product brochures to the transactional emails you send to your customers. Utilize a PDF editor to create and edit attractive PDF attachment templates to enhance the communication with your consumers.

Quality Assurance

If you send fully automated transactional email flows through the year, you might never get around to check their efficacy. Therefore, select a transactional email vendor that permits you to set and check the automated message flows so that you get insights into the effectiveness of your campaigns.

Benefits of Transactional Email Software

Brand Recognition

Customers may not remember a brand’s logo and elements after just one transaction. But if all your firm’s transactional emails such as order confirmations, shipping notices, warranty messages etc. are sent with your brand logo and elements then the customer is sure to become aware of your brand image. This will make them think about your product when buying later or while recommending a purchase to a contact.

Added Sales

You can send transactional emails with descriptions and photos of recent purchases to your customers along with advertisements for similar or related products. This can encourage consumers to buy more items or remind them about a purchase they had been intending to do. In addition, the messages can motivate customers to visit your business website again and create wish lists for more purchases.

Improves Customer Engagement

Transactional emails use a personalized one-to-one approach that can make a consumer feel special and encourages interaction. This consumer interaction can well lead to enhanced social media engagement or higher survey participation.

Develops Customer Trust

With transactional emails, you can deliver useful info at each step of the customer’s business transaction. In this way, you can answer their concerns and questions, and empower them. This assistance and support can foster consumer trust, confidence, and respect for your company.