“There were more bottlenecks simply because fewer people had the ability to build our emails. Even though we had a templated design system back then, anyone who wanted to put together an email needed at least some HTML knowledge.”

“It's so easy to customize emails using the parent version from a current or previous campaign and clone it to whatever customer specifications you need. It's helped our ABM strategy that, ‘Hey, we can send much more customized emails quickly. We don't have to wait.’ Design isn't making headers anymore. …