“A lot of the students on campus are a younger audience. We find that’s one of the better ways to stay in touch with them.”

“We adhere to the show-don’t-tell philosophy. Let’s not tell our customers that you can play a synthesizer like a guitar; let’s make a video, really inform people, and show them how fun it is.”

“When I first came to the States, I could barely speak English, but we were speaking in sign language and became friends pretty fast.”

“Mailchimp’s tagging feature is vital to our business model in that it helps us organize vast, disparate sets of data.”

"Mailchimp lets us really dig deep when it comes to tag-based segmentation, testing new email templates, and reaching our audience in strategic ways."

"It's always been important for our brand to be perceived as something real."

"The primary benefit of postcards is for our customers to have something tangible delivered right to their mailbox."

“The Mailchimp + Zapier integration allows us to save time and also allows us to accurately segment the audience that we wish to target and just makes everything seamless.”

"We use tags to organize our contacts and make sure we're sending them the best email, the email that's most relevant to them."

“I think Mailchimp being an all-in-one tool really helps greatly with growing our business and taking control."

"I think Mailchimp played a role in that just because we were able to target better and effectively tell the story."

“We increased our membership because people that joined the challenge tend to become members. We get a really good return on that. So getting a lot of people into the challenge was huge.”

“Six months to the day after we had mistakenly turned it off, we saw online sales went way down.”

“Anyone can send an email and say, ‘Hey, recover your cart,’ but it's really special when we send out a physical card.”

“We need to educate sitters on the information that is required to join UrbanSitter as well as encourage them to pay for background checks and include videos of themselves in order to build trust. We also urge them to add their direct deposit information to facilitate mobile payment.”