“We started testing new ideas, especially on the marketing front. Analyzing all the results. Trying to develop strategies that can be applied to other places and workflows that can be tried and true.”

“I guess you could say our marketing strategy is authenticity. But I also think getting stuck on strategy can get in the way of an authentic voice. Everything we do is in the moment because it’s dependent on seasonality.”

"Mailchimp lets us really dig deep when it comes to tag-based segmentation, testing new email templates, and reaching our audience in strategic ways."

“Mailchimp has essentially been our 6th man, and we’re only a team of 3. It’s allowed us to reach our customers (without having to do it manually) and customize everything so it feels intimate and personal.”

"There's such a rich community of artists living around us. We gather them and put them onstage together so that the audiences can experience what we get to experience regularly."

“As a brand new startup, we used Mailchimp's website builder to get our story and business online quickly and easily. This intuitive builder makes trying out new ideas and adding updates straightforward and uncomplicated.”

“Mailchimp's GDPR resources helped us and our clients understand and prepare for the biggest shake-up in data law in over 20 years. Plus, the GDPR-friendly signup forms were an absolute breeze to use.”

"Mailchimp is an excellent service to send campaigns and stay in contact with clients and prospects. Reports are great and being able to resend to unopened is fantastic! Highly recommend!"

“The struggle has always been to turn social traffic into sales. When we were first thinking through this problem, we thought, like a lot of people—if social media traffic to a site didn’t lead to a sale, that was a failure to us.”

"If something’s not working, you don’t take it personally. You make it better."

"The 2 big figures are revenue and per-campaign revenue. But we’re also looking at clicks-per-unique-open, and that’s a little stat very few people look at. We’ve found that’s a much better indicator of engagement."

“Utilizing all of Mailchimp’s resources—and combining them with all the data power we have from WooCommerce—has driven the evolution of our email marketing program.”

“Focus on building really great content. Because in the end, content is what keeps people on your list.”

“We’re still a small company, and putting us on the same level as Ford gives us access to a lot of different products or brands. Another business might see the campaign and say ‘Wow, we want to work with Patasbox.’”

“The world is an ever-fluctuating space and nothing seems to be permanent anymore. So be nimble, be agile, and have a team that you really, really love working with.”