Oracle Marketing Cloud

"We engineer extremely complex thermal solutions that tackle some of the world’s toughest industry heating challenges. That’s not to say, however, that we look for the same level of complexity in our enterprise applications. In fact, it’s just the opposite as we seek applications that are easy to deploy, use, and maintain—allowing us to focus on our core mission. That’s why we use Oracle Marketing Cloud to manage our e-mail campaigns, marketing event planning, corporate newsletters, and more. We benefit from world-class functionality with the convenience of the cloud. Oracle even makes the purchase process quick and easy with Oracle’s Accelerated Buying Experience. We completed our transaction in just a few hours and a ‘click of a button’."

"We’ve learned that if you want to get a great return on your marketing investment, you have to orchestrate programs in a way that tells your story consistently across channels, and you have to allow customers to dictate how they want you to communicate with them."

"We’ve been using Oracle Eloqua for over eight years now. Last year, we assessed other vendors and found, once again, that it is the right solution for us. Last year, Oracle introduced Program Canvas, a feature of Oracle Eloqua Marketing Cloud Service, which we were one of the first companies to adopt, was an important contributing factor."