"With their innovative platform and constant evolution, SmartFocus allows us to use email marketing effectively to ensure our customer journey is specifically tailored to our clients’ needs. To sum up the products and services from SmartFocus in one word would be: Fantastic."
“The launches of T.O by Lipton and of the D2C channel represent a global stake for the Unilever Group. We have developed a radically different approach that is focused on the customer experience: from the prospect to the loyal customer, we have built up customer journeys combining all physical and digital touchpoints. In this process, we made the decision to surround ourselves with a “gang of experts” including SmartFocus in CRM.”
Act-On Software is the leader in Adaptive Marketing solutions that empowers marketers to achieve the purposeful and personalized engagement that their business needs to thrive. Act-On makes customer data actionable, enabling marketers to strategize better business outcomes, drive more relevant multi-channel marketing, and generate higher customer lifetime value – all with the fastest time-to-value.
Salesforce Pardot is B2B marketing automation on the world’s #1 CRM. We help companies engage the right buyers at exactly the right time, align with sales to close deals, and grow relationships with their customers. Our customers choose Salesforce Pardot because of the power of the Salesforce platform, best-in-class time to value, powerful analytics, access to artificial intelligence for marketing and sales, and the marketing innovation that comes from Salesforce. On average, customers see a 37% increase in marketing pipeline and a 34% increase in revenue.
Marketo, an Adobe Company, provides the leading cloud-based marketing software platform for companies of all sizes to build and sustain engaging customer relationships. Spanning today’s digital, social, mobile and offline channels, the Marketo® solution includes a complete suite of applications that help organizations acquire new customers more efficiently, maximize customer loyalty and lifetime value, improve sales effectiveness, and provide analytical insight into marketing’s contribution to revenue growth.