SmartFocus’s best-of-breed Message Cloud technology allows marketers to solve many of the marketing headaches highlighted in the research and gives a holistic view of a brand’s customers, enabling them to deliver even more personalized marketing interactions that increase brand engagement and sales.
The Message Cloud effortlessly processes big data to automatically personalize and contextualize communication to every brand’s customer. Using a host of factors, including location, weather, customer age and gender, favorite brands and products, web browsing history, past buying behavior and abandoned carts, The Message Cloud listens to and learns from customers.
“The suite of tools SmartFocus offers via the Message Cloud enables my team and I to achieve everything we need to within a single ultra-smart marketing platform; so whether that’s automating our CRM and segmentation processes, personalizing our email marketing campaigns in real-time or scaling those campaigns at the click of a button, SmartFocus ensures we are effective as we can be.”
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