SmartFocus’s best-of-breed Message Cloud technology allows marketers to solve many of the marketing headaches highlighted in the research and gives a holistic view of a brand’s customers, enabling them to deliver even more personalized marketing interactions that increase brand engagement and sales.
The Message Cloud effortlessly processes big data to automatically personalize and contextualize communication to every brand’s customer. Using a host of factors, including location, weather, customer age and gender, favorite brands and products, web browsing history, past buying behavior and abandoned carts, The Message Cloud listens to and learns from customers.
"SmartFocus is a fundamental part of our business. It sits at the heart of our client affiliate marketing activities. Their delivery and account management team work alongside our account management executives to ensure best practice and data insight deliver the best ROI for our business and drives relevant customer communications."







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