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SmartFocus’s best-of-breed Message Cloud technology allows marketers to solve many of the marketing headaches highlighted in the research and gives a holistic view of a brand’s customers, enabling them to deliver even more personalized marketing interactions that increase brand engagement and sales.
The Message Cloud effortlessly processes big data to automatically personalize and contextualize communication to every brand’s customer. Using a host of factors, including location, weather, customer age and gender, favorite brands and products, web browsing history, past buying behavior and abandoned carts, The Message Cloud listens to and learns from customers.
"SmartFocus is HP's marketing engine for the Internet of Everything. It gives HP and our clients unrivalled insight and enables us to communicate with our customers in a relevant, timely …
"The SmartFocus platform has enabled us to be more efficient and more targeted in our campaigns, helping us to achieve higher ROI from our marketing efforts."
“We chose to adopt The SmartFocus Message Cloud as it enables our various marketing teams to get true insight into our customer base across multiple channels. As it is designed …
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