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SmartFocus’s best-of-breed Message Cloud technology allows marketers to solve many of the marketing headaches highlighted in the research and gives a holistic view of a brand’s customers, enabling them to deliver even more personalized marketing interactions that increase brand engagement and sales.
The Message Cloud effortlessly processes big data to automatically personalize and contextualize communication to every brand’s customer. Using a host of factors, including location, weather, customer age and gender, favorite brands and products, web browsing history, past buying behavior and abandoned carts, The Message Cloud listens to and learns from customers.
"With their innovative platform and constant evolution, SmartFocus allows us to use email marketing effectively to ensure our customer journey is specifically tailored to our clients’ needs. To sum up …
"SmartFocus offers great support, flexibility and deliver on their products. With their help we can target our market quickly and efficiently with a team on hand to answer any questions …
"Being able to know what the customer is looking at, what they are buying, what they think, conversion rates and customer feedback all give a great indication of demand."
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