SmartFocus’s best-of-breed Message Cloud technology allows marketers to solve many of the marketing headaches highlighted in the research and gives a holistic view of a brand’s customers, enabling them to deliver even more personalized marketing interactions that increase brand engagement and sales.
The Message Cloud effortlessly processes big data to automatically personalize and contextualize communication to every brand’s customer. Using a host of factors, including location, weather, customer age and gender, favorite brands and products, web browsing history, past buying behavior and abandoned carts, The Message Cloud listens to and learns from customers.
"As the UKs largest charity working with older people, email is a key marketing tool for us to connect effectively with our supporters. We have been working with SmartFocus since 2009 and are happy with the service and support we get. Since the start of our working relationship, we have seen a large increase in email engagement and revenue and we expect this to continue as we work and grow together."
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