SmartFocus’s best-of-breed Message Cloud technology allows marketers to solve many of the marketing headaches highlighted in the research and gives a holistic view of a brand’s customers, enabling them to deliver even more personalized marketing interactions that increase brand engagement and sales.
The Message Cloud effortlessly processes big data to automatically personalize and contextualize communication to every brand’s customer. Using a host of factors, including location, weather, customer age and gender, favorite brands and products, web browsing history, past buying behavior and abandoned carts, The Message Cloud listens to and learns from customers.
"The Smartfocus Message Builder platform enables our small marketing team to build beautiful, responsive emails in minutes without any coding skills, giving us more time to focus more on personalisation and segmentation. We have been a Smartfocus customer for many years and see an excellent return on investment from our email marketing program."







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