Act-On Software is the leader in Adaptive Marketing solutions that empowers marketers to achieve the purposeful and personalized engagement that their business needs to thrive. Act-On makes customer data actionable, enabling marketers to strategize better business outcomes, drive more relevant multi-channel marketing, and generate higher customer lifetime value – all with the fastest time-to-value.
“Engagement Insights has streamlined our entire optimization process. The Excel reports are simple to produce and share, and the data provides both a granular and bird’s eye view of our campaigns that helps us improve them.”
"The sales cycle can be very long and we’re competing for very small audiences. It’s an over-saturated market and prospects get lots of information about our competitors. It is hard to keep us top of mind."
"We use Act-On to follow the response to marketing activities, such as reaction to a press release or how many website visitors we’ve had as a result of various campaigns. Everyone from our managing partner to our sales professionals can go in and see everything we’re doing. Act-On helps us look good."
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