“The data we get from Act-On allows us to connect with our buyers more deeply and optimize our campaigns to deliver better results.”

“Act-On helps market to our customers and partners more easily and efficiently, and has given us the tools we need to measure our ROI and share it with our executive leadership.”

"Our extended buying cycle also required significantly more visibility, tracking and lead nurturing than we had in place, because our typical incoming student can take up to two years to decide which college they want to attend."

"We had a lot of training with Eloqua and we still had a lot of problems.We had maybe five tech support calls a week with Eloqua. Our top priority was finding something that was easy to use."

“Act-On is an extremely versatile platform and provides us with a lot of options.”

“Act-On’s segmentation tools are powerful. Now we can manage subscriptions effectively, easily personalize communications, and maintain clean lists with minimal effort.”

"We can see exactly what's working and tie it to ROI."

"Act-On and Microsoft Dynamics have increased transparency between our marketing and sales team efforts.”

“Before we had Act-On, Maria, the person at our organization working within the platform, was taking a lot of time putting together all these statistics and reports to give to sales, and now she can easily do it in just one click.”

"Act-On makes it easy to build templates, repurpose assets, and construct campaigns. Our productivity has skyrocketed."

"The Act-On team is attentive and willing to work through any challenge you encounter, and their software is effective and cost-efficient for non-profits like ours."

"Now we can reach out to our new and potential students through outbound marketing, rather than relying solely on inbound advertising. We’ve used Facebook and Google to generate more leads, but now, once a potential student fills out a form from that inbound activity, we can put them into an …

"Sugar is part of our primary business. We wanted to be sure that our marketing automation partner was committed to Sugar as a platform, would stick with it and keep developing it continuously. I saw Act-On continuing to enhance its Sugar integration and going to SugarCon with new and improved …

“Engagement Insights Makes It Easy For Me, My Team, And Other Education At Work Executives To Evaluate Our Marketing Efforts And Measure Roi. The Reports Help Us Better Understand Our Audience And Identify Ways We Can Deliver Greater Value.”

“Engagement Insights has streamlined our entire optimization process. The Excel reports are simple to produce and share, and the data provides both a granular and bird’s eye view of our campaigns that helps us improve them.”