157 Act-On Software Testimonials

“Act-On makes it easy to implement and track my campaigns, and has saved me the resource equivalent of two full-time employees.”

“We knew automation was out there and we were looking for somebody that could automate the process after that initial email went out. And from talking to various firms, we thought Act-On had what we were looking for within our budgets.”

"Act-On improved our marketing program’s ROI and the ability to see our results.”

"ROI for us means two things: Return on Investment and Return on Impression. One is a financial formula and the other an insight measurement, but both are equally important to measurements for our business health. Act-On has proven its value for both, and provided us with intelligence that we would not have been able to garner otherwise."

"What is apparent is the higher level of prospect interaction. We have higher click rates, higher download rates and higher direct response rates with Act-On."

"ROI for us is also about Return on Impression – meaning the insights we gain that we would not have had otherwise. Our account executives are able to have more targeted conversations from the start and even if the prospect is not ready to evaluate or purchase, we’ve gained valuable information about their current situation, timing, and areas of interest."

“I told my team that I’d be willing to pay a premium for Act-On because I’m just that comfortable with it, and I know that it’s a solution that delivers results.”

“Act-On has helped us personalize and expand our messaging, while also reducing costs.”

“Act-On gave me the insight I needed to better strategize how we engage our different audience segments.”

“We couldn’t tell if our contacts were fresh, if they wanted to hear from us or if the content we were sending them was relevant, Over the years we’d acquired many names and email addresses, but we didn’t know if they were buyers, decision makers or influencers. We’d never profiled them.”

"Bottom Line – Act-On. Saves us time. Easy to use Comprehensive."

"REALLY easy to set up, lots of flexibility with what we do - when users reach a certain score they get deposited right into Sugar."

"From January through July, we ran an email campaign every single week in addition to our normal workload of advertising and marketing. We could not have done that without Act-On."

“I felt more comfortable with the Act-On software because I had received more training and even had an IT guy walk me through how to use the platform.”

"This is where our payback came very, very quickly. Just by working that bulk of leads that we had generated that we hadn’t done anything with, we realized an immediate ROI. By the fourth week, we actually made back what we were going to spend with Act-On in the whole year because we’d opened up so many of the closed, lost leads."