157 Act-On Software Testimonials

“The email design and landing page build is intuitive and easy to pick up. The marketing list function is also particularly easy to learn.”

"ROI for us is also about Return on Impression – meaning the insights we gain that we would not have had otherwise. Our account executives are able to have more targeted conversations from the start and even if the prospect is not ready to evaluate or purchase, we’ve gained valuable information about their current situation, timing, and areas of interest."

"We have seen a dramatic increase in the quantity and quality of our leads since implementing Act-On."

“Act-On has transformed our company’s marketing. It’s increased our efficiency, making it faster and easier to implement consistent campaigns across multiple platforms. We now have insight into how our customers are engaging with our programs and websites, and can respond accordingly. Act-On has also increased our ability to provide robust reporting to other departments in our organization, greatly improving inter-departmental communications."

"Our extended buying cycle also required significantly more visibility, tracking and lead nurturing than we had in place, because our typical incoming student can take up to two years to decide which college they want to attend."

"Act-On has helped us create product announcements and marketing campaigns with greater speed and efficiency.”

“Act-On is an extremely versatile platform and provides us with a lot of options.”

"Sugar is part of our primary business. We wanted to be sure that our marketing automation partner was committed to Sugar as a platform, would stick with it and keep developing it continuously. I saw Act-On continuing to enhance its Sugar integration and going to SugarCon with new and improved features. That continuity, that ongoing effort to integrate with Sugar, was what I was looking for."

"Act-On is one of the best platforms and easy to use. It has increased our leads, and provided better analytics and visibility into our marketing campaign.”

"Act-On not only helps us to execute personalized campaigns quickly and effectively, but ensures the vast majority of our communications land in functioning email boxes. Act-On gives us all the data intelligence we need to execute on our lead generation strategy without feeling the absence of a CRM platform."

“Ultimately, Act-On Professional Services has helped us become better marketers at a core level, and really helped us grow our business.”

“Act-On’s lead scoring has been incredibly valuable. Our recruiters now know where to focus their attention and time, whereas before it was a crapshoot. And Act-On’s Hot Prospect Report lets us know when a lead has reactivated, which is also very helpful.”

"The level of support we receive is unlike any company I have ever encountered; they make their customers their top priority."

“Act-On’s tracking capabilities help us close deals by giving sales the marketing intelligence they need to have a robust conversation about their prospects’ concerns.”

"This is where our payback came very, very quickly. Just by working that bulk of leads that we had generated that we hadn’t done anything with, we realized an immediate ROI. By the fourth week, we actually made back what we were going to spend with Act-On in the whole year because we’d opened up so many of the closed, lost leads."