“The data we get from Act-On allows us to connect with our buyers more deeply and optimize our campaigns to deliver better results.”

“Act-On enables us to have better-targeted campaigns resulting in stronger lead generation. We can provide performance and effect on sales to the business.”

“We knew automation was out there and we were looking for somebody that could automate the process after that initial email went out. And from talking to various firms, we thought Act-On had what we were looking for within our budgets.”

“One of the things that I appreciate about Act-On is that even though the product has become more sophisticated over the years, it hasn’t become more complex.”

"The industry is starting to recognize the value of creating demand. Marketing automation makes it possible for professional service providers to identify customers, anticipate their needs, and offer solutions in a timely and targeted way."

"We use Act-On to follow the response to marketing activities, such as reaction to a press release or how many website visitors we’ve had as a result of various campaigns. Everyone from our managing partner to our sales professionals can go in and see everything we’re doing. Act-On helps us …

“Engagement Insights Makes It Easy For Me, My Team, And Other Education At Work Executives To Evaluate Our Marketing Efforts And Measure Roi. The Reports Help Us Better Understand Our Audience And Identify Ways We Can Deliver Greater Value.”

“Engagement Insights has streamlined our entire optimization process. The Excel reports are simple to produce and share, and the data provides both a granular and bird’s eye view of our campaigns that helps us improve them.”

"Sugar is part of our primary business. We wanted to be sure that our marketing automation partner was committed to Sugar as a platform, would stick with it and keep developing it continuously. I saw Act-On continuing to enhance its Sugar integration and going to SugarCon with new and improved …

"Act-On and Microsoft Dynamics offer a very robust system we use for tracking, analytics, and insight. The emails we send through Outlook are fantastic and the integration between the two platforms is awesome and easy to understand.”

"ROI for us means two things: Return on Investment and Return on Impression. One is a financial formula and the other an insight measurement, but both are equally important to measurements for our business health. Act-On has proven its value for both, and provided us with intelligence that we would …

"What is apparent is the higher level of prospect interaction. We have higher click rates, higher download rates and higher direct response rates with Act-On."

"ROI for us is also about Return on Impression – meaning the insights we gain that we would not have had otherwise. Our account executives are able to have more targeted conversations from the start and even if the prospect is not ready to evaluate or purchase, we’ve gained valuable …

“Act-On has become as crucial to our marketing and sales effort as phone and basic email. It’s central to the way the company runs. It’s unthinkable to imagine going back.”

"If you are interested in marketing automation with SalesForce.com, I would highly recommend you get your Act-On."