"ROI for us is also about Return on Impression – meaning the insights we gain that we would not have had otherwise. Our account executives are able to have more targeted conversations from the start and even if the prospect is not ready to evaluate or purchase, we’ve gained valuable …

"Act-On is the linchpin that connects our customers & prospects to our sales & service efforts. It is an excellent and comprehensive platform.”

“Act-On enables us to have better-targeted campaigns resulting in stronger lead generation. We can provide performance and effect on sales to the business.”

“Act-On’s tracking capabilities help us close deals by giving sales the marketing intelligence they need to have a robust conversation about their prospects’ concerns.”

“Act-On’s segmentation tools are powerful. Now we can manage subscriptions effectively, easily personalize communications, and maintain clean lists with minimal effort.”

“At a certain volume it becomes nearly impossible for sales to manually nurture leads to the next phase, we needed an automated way to help leads get to the next stage of the buying process without much involvement from sales."

“We weren’t properly capturing their information up front, and we weren’t communicating with them on a regular basis – either personally or through automated campaigns. Our inability to consistently nurture leads was costing us sales.”

“It takes more than 20 touch points to move a lead from prospect to customer, and now we can easily execute those exchanges, thanks to Act-On’s ability to automate the process and deliver targeted content.”

“We needed a robust tool, but we have a small team with limited resources, We wanted to make sure we had the support we needed to use the tool properly.”

“We sent newsletters once a month, but we really had no insight into the people receiving them, Our open rates were hovering around five percent and click-through rates were also low. I felt the emails could be more effective and drive stronger leads.”

“Act-On’s lead scoring has been incredibly valuable. Our recruiters now know where to focus their attention and time, whereas before it was a crapshoot. And Act-On’s Hot Prospect Report lets us know when a lead has reactivated, which is also very helpful.”

“When we saw Act-On’s ability to do so many things so easily, especially creating emails and landing pages, we were hooked. But then the other big selling point was the easy and effective integration with Microsoft Dynamics — HubSpot wasn’t able to do that at all.”

“We’re trying to provide each individual recipient with a unique and customized experience and, with the Act-On tools, we have incrementally started to achieve that in a more sophisticated manner.”

“We are utilizing Data Studio to gather data and use those insights to shape our marketing strategy. This year is the year that we really want to start developing our lead scoring model and automating other marketing efforts outside of email sending.”

"From January through July, we ran an email campaign every single week in addition to our normal workload of advertising and marketing. We could not have done that without Act-On."