"Our extended buying cycle also required significantly more visibility, tracking and lead nurturing than we had in place, because our typical incoming student can take up to two years to decide which college they want to attend."

"The sales cycle can be very long and we’re competing for very small audiences. It’s an over-saturated market and prospects get lots of information about our competitors. It is hard to keep us top of mind."

"With Act-On, we don’t have to ask our clients to go out and purchase marketing automation software on their own. We don’t want to be selling technology, we want to be selling marketing."

“I told my team that I’d be willing to pay a premium for Act-On because I’m just that comfortable with it, and I know that it’s a solution that delivers results.”

"As Gorilla Group climbed the INC5000 list, our lead database was expansive but in need of prioritization. Act-On has significantly helped zero in on our next client partnerships."

“Act-On’s analytics has given us greater visibility into our marketing efforts.”

“Act-On has saved us time and enabled us to upload lists faster. The platform’s analytics also have improved visibility into our marketing efforts.”

"Act-On has helped us plan better campaigns and create clear customer journeys. And it’s easy to use and has great customer support."

“Act-On has increased our ROI in terms of recurring visitors to our website, and I’m a believer in Act-On’s Adaptive Journeys™ vision.”

“Ultimately, Act-On Professional Services has helped us become better marketers at a core level, and really helped us grow our business.”

“Act-On is robust, reliable, and easy to use. It helps us create campaigns quickly and schedule multiple emails in a short time.”

"Making the simple complicated is commonplace in all software design; making the complicated simple, awesomely simple, that’s the creativity at Act-On."

“One of the things that I appreciate about Act-On is that even though the product has become more sophisticated over the years, it hasn’t become more complex.”

“Act-On is the best marketing automation program I’ve ever used! It has increased our revenue and lead generation, and helped us convert more prospects to customer.”

“I love how user-friendly Act-On is, and the new Act-On University is awesome.”