"This is where our payback came very, very quickly. Just by working that bulk of leads that we had generated that we hadn’t done anything with, we realized an immediate ROI. By the fourth week, we actually made back what we were going to spend with Act-On in the whole …

“When we saw Act-On’s ability to do so many things so easily, especially creating emails and landing pages, we were hooked. But then the other big selling point was the easy and effective integration with Microsoft Dynamics — HubSpot wasn’t able to do that at all.”

"From January through July, we ran an email campaign every single week in addition to our normal workload of advertising and marketing. We could not have done that without Act-On."

"Now, we’re getting more leads, and we’re able to nurture those leads in a better and faster way, which then shortens the sales cycle. We’re able to hand over hot leads to our sales team to generate sales more quickly."

"Act-On is easy to use and is well-integrated with Salesforce, and the company’s pricing and customer service are excellent. Act-On’s campaign reports quickly produce a wealth of data I can share with our president to evaluate our success.”

"We have seen a dramatic increase in the quantity and quality of our leads since implementing Act-On."

“Act-On’s lead scoring has been incredibly valuable. Our recruiters now know where to focus their attention and time, whereas before it was a crapshoot. And Act-On’s Hot Prospect Report lets us know when a lead has reactivated, which is also very helpful.”

“We knew automation was out there and we were looking for somebody that could automate the process after that initial email went out. And from talking to various firms, we thought Act-On had what we were looking for within our budgets.”

"It’s so easy to build cohesive campaigns that we were able to send out more targeted e-mails to our contacts and improve our ROI."

“Engagement Insights Makes It Easy For Me, My Team, And Other Education At Work Executives To Evaluate Our Marketing Efforts And Measure Roi. The Reports Help Us Better Understand Our Audience And Identify Ways We Can Deliver Greater Value.”

“Engagement Insights has streamlined our entire optimization process. The Excel reports are simple to produce and share, and the data provides both a granular and bird’s eye view of our campaigns that helps us improve them.”

“I wanted something with the capabilities to hit the middle of the funnel, to nurture leads after we attracted their interest."

“The data we get from Act-On allows us to connect with our buyers more deeply and optimize our campaigns to deliver better results.”

"Act-On has helped us create product announcements and marketing campaigns with greater speed and efficiency.”

“Act-On has increased our ROI in terms of recurring visitors to our website, and I’m a believer in Act-On’s Adaptive Journeys™ vision.”