“Act-On has helped us personalize and expand our messaging, while also reducing costs.”

"I really like Act-On’s broad support for inbound and outbound marketing. It’s simply a good, well-functioning solution that’s built well and works great."

"ROI for us means two things: Return on Investment and Return on Impression. One is a financial formula and the other an insight measurement, but both are equally important to measurements for our business health. Act-On has proven its value for both, and provided us with intelligence that we would …

“Ultimately, Act-On Professional Services has helped us become better marketers at a core level, and really helped us grow our business.”

“We knew automation was out there and we were looking for somebody that could automate the process after that initial email went out. And from talking to various firms, we thought Act-On had what we were looking for within our budgets.”

“Act-On is the best marketing automation program I’ve ever used! It has increased our revenue and lead generation, and helped us convert more prospects to customer.”

"Our extended buying cycle also required significantly more visibility, tracking and lead nurturing than we had in place, because our typical incoming student can take up to two years to decide which college they want to attend."

“I told my team that I’d be willing to pay a premium for Act-On because I’m just that comfortable with it, and I know that it’s a solution that delivers results.”

"Act-On is a smart, practical, easy-to-use platform that has increased our leads and saved us time. It’s also given us better visibility into our marketing efforts and improved our reporting and analytic capabilities."

"Act-On has helped us identify and nurture good prospects. We also love the platform’s analytics and the connection it makes between our marketing and sales efforts.”

"Act-On has automated some very time-consuming and tedious tasks that we wouldn’t be able to get done without it. We estimate that it saves us 11.8 man-hours per event, and we are producing more than 200 events this year.”

“We’re trying to provide each individual recipient with a unique and customized experience and, with the Act-On tools, we have incrementally started to achieve that in a more sophisticated manner.”

“We are utilizing Data Studio to gather data and use those insights to shape our marketing strategy. This year is the year that we really want to start developing our lead scoring model and automating other marketing efforts outside of email sending.”

“I love how user-friendly Act-On is, and the new Act-On University is awesome.”

"It’s so easy to build cohesive campaigns that we were able to send out more targeted e-mails to our contacts and improve our ROI."