157 Act-On Software Testimonials

“Act-On has enabled us to create more advanced campaigns with relative ease, improving our overall marketing presence and efficiency. The platform’s range of tools and the company’s exemplary customer support are unrivaled. Other competitors offering the same features and benefits are considerably more expensive.”

"As Gorilla Group climbed the INC5000 list, our lead database was expansive but in need of prioritization. Act-On has significantly helped zero in on our next client partnerships."

“Act-On is an extremely versatile platform and provides us with a lot of options.”

“Engagement Insights Makes It Easy For Me, My Team, And Other Education At Work Executives To Evaluate Our Marketing Efforts And Measure Roi. The Reports Help Us Better Understand Our Audience And Identify Ways We Can Deliver Greater Value.”

“Engagement Insights has streamlined our entire optimization process. The Excel reports are simple to produce and share, and the data provides both a granular and bird’s eye view of our campaigns that helps us improve them.”

"We’ve increased our ability to better understand our prospects and customers, through lead scoring and list segmentation this never would have been possible without Act-On."

"We are seeing dividends with Act-On after only four months of operation."

“Our customers feel like we’re speaking to them directly and their needs at a specific show. Act-On has allowed us to really take them on a different journey.”

"Act-On and Microsoft Dynamics offer a very robust system we use for tracking, analytics, and insight. The emails we send through Outlook are fantastic and the integration between the two platforms is awesome and easy to understand.”

"The sales cycle can be very long and we’re competing for very small audiences. It’s an over-saturated market and prospects get lots of information about our competitors. It is hard to keep us top of mind."

"The industry is starting to recognize the value of creating demand. Marketing automation makes it possible for professional service providers to identify customers, anticipate their needs, and offer solutions in a timely and targeted way."

"We use Act-On to follow the response to marketing activities, such as reaction to a press release or how many website visitors we’ve had as a result of various campaigns. Everyone from our managing partner to our sales professionals can go in and see everything we’re doing. Act-On helps us look good."

“Since implementing Act-On, we’ve seen a 157% increase in the total number of email-driven website sessions and a 174% increase in revenue driven through our email programs. Overall, that already equates to a 200% return on our Act-On investment.”

“Act-On has improved our ability to generate, nurture, and track leads. The platform is very cost-effective, especially for lean teams that are new to marketing automation.”

"Act-On is one of the best platforms and easy to use. It has increased our leads, and provided better analytics and visibility into our marketing campaign.”