"What better tool could a sales team ask for regarding lead scoring and prospect interest."
"Because of Act-On we know our stakeholder communities more intimately, and have insight into the behavioral actions they take with us...Act-On is critical to us building better relationships and driving brand awareness, and as a nonprofit these two initiatives are key to us delivering on our mission."
"For a sales team that relies heavily on email, there really isn’t another option. Nothing can handle the needs of a salesperson the way Act-On can."
“At a certain volume it becomes nearly impossible for sales to manually nurture leads to the next phase, we needed an automated way to help leads get to the next stage of the buying process without much involvement from sales."
"Making the simple complicated is commonplace in all software design; making the complicated simple, awesomely simple, that’s the creativity at Act-On."
"Staff productivity has increased – we are able to prepare emails, e-newsletters, landing pages, forms, and other e-communications without having to know HMTL coding."
"Act-On is easy to use and is well-integrated with Salesforce, and the company’s pricing and customer service are excellent. Act-On’s campaign reports quickly produce a wealth of data I can share with our president to evaluate our success.”
"We have seen a dramatic increase in the quantity and quality of our leads since implementing Act-On."
“Act-On is robust, reliable, and easy to use. It helps us create campaigns quickly and schedule multiple emails in a short time.”
"ROI for us means two things: Return on Investment and Return on Impression. One is a financial formula and the other an insight measurement, but both are equally important to measurements for our business health. Act-On has proven its value for both, and provided us with intelligence that we would not have been able to garner otherwise."
"What is apparent is the higher level of prospect interaction. We have higher click rates, higher download rates and higher direct response rates with Act-On."
"ROI for us is also about Return on Impression – meaning the insights we gain that we would not have had otherwise. Our account executives are able to have more targeted conversations from the start and even if the prospect is not ready to evaluate or purchase, we’ve gained valuable information about their current situation, timing, and areas of interest."
“Act-On’s analytics has given us greater visibility into our marketing efforts.”
“Act-On has saved us time and enabled us to upload lists faster. The platform’s analytics also have improved visibility into our marketing efforts.”
"Act-On has helped us plan better campaigns and create clear customer journeys. And it’s easy to use and has great customer support."