157 Act-On Software Testimonials

"Act-On has helped us plan better campaigns and create clear customer journeys. And it’s easy to use and has great customer support."

"Now we can reach out to our new and potential students through outbound marketing, rather than relying solely on inbound advertising. We’ve used Facebook and Google to generate more leads, but now, once a potential student fills out a form from that inbound activity, we can put them into an automated program that leads them through the recruiting process."

"One of the main appealing factors with Act-On was that it delivered all our key requirements and gave us additional tools without additional costs."

“Act-On’s analytics has given us greater visibility into our marketing efforts.”

“Act-On has saved us time and enabled us to upload lists faster. The platform’s analytics also have improved visibility into our marketing efforts.”

"Our extended buying cycle also required significantly more visibility, tracking and lead nurturing than we had in place, because our typical incoming student can take up to two years to decide which college they want to attend."

"Act-On has helped us create product announcements and marketing campaigns with greater speed and efficiency.”

“Since implementing Act-On, we’ve seen a 157% increase in the total number of email-driven website sessions and a 174% increase in revenue driven through our email programs. Overall, that already equates to a 200% return on our Act-On investment.”

"Act-On and Microsoft Dynamics have increased transparency between our marketing and sales team efforts.”

“We weren’t properly capturing their information up front, and we weren’t communicating with them on a regular basis – either personally or through automated campaigns. Our inability to consistently nurture leads was costing us sales.”

“It takes more than 20 touch points to move a lead from prospect to customer, and now we can easily execute those exchanges, thanks to Act-On’s ability to automate the process and deliver targeted content.”

“At a certain volume it becomes nearly impossible for sales to manually nurture leads to the next phase, we needed an automated way to help leads get to the next stage of the buying process without much involvement from sales."

“Our goal is to develop meaningful relationships with customers so they can enrich the lives of the 250,000+ residents they serve daily.”

“Of all the marketing automation platforms I’ve used, Act-On’s is the easiest for creating and editing content.”

“Act-On has increased our leads by enabling more sophisticated nurturing of our contacts. The platform is intuitive and easy to implement, the company provides great technical support, and the sales team is flexible with pricing models and contracts.”