"The industry is starting to recognize the value of creating demand. Marketing automation makes it possible for professional service providers to identify customers, anticipate their needs, and offer solutions in a timely and targeted way."
“Act-On Has Helped Us Personalize All Our Messages, Integrate With Our Crm, And See Which Campaigns Were Being Effective.”
"We’ve increased our ability to better understand our prospects and customers, through lead scoring and list segmentation this never would have been possible without Act-On."
“We knew automation was out there and we were looking for somebody that could automate the process after that initial email went out. And from talking to various firms, we thought Act-On had what we were looking for within our budgets.”
“Act-On seamlessly integrates with SugarCRM and provides insight into our digital engagements. It’s helped us stay top of mind with our buyers, and proved to the board that lead generation and sales development are critical parts of the business.”
“Thanks to the power of Act-On’s marketing automation, the team at Traverse City was able to enhance its marketing strategy and gain valuable insights to help the organization better understand customer preferences.”
"We use Act-On to follow the response to marketing activities, such as reaction to a press release or how many website visitors we’ve had as a result of various campaigns. Everyone from our managing partner to our sales professionals can go in and see everything we’re doing. Act-On helps us look good."
“Before we had Act-On, Maria, the person at our organization working within the platform, was taking a lot of time putting together all these statistics and reports to give to sales, and now she can easily do it in just one click.”
"Because of Act-On we know our stakeholder communities more intimately, and have insight into the behavioral actions they take with us...Act-On is critical to us building better relationships and driving brand awareness, and as a nonprofit these two initiatives are key to us delivering on our mission."
"Act-On is a robust platform that has propelled us to clean our CRM data, identify low hanging fruit, and double our efforts to close on qualified leads.”
“Act-On has increased our ROI in terms of recurring visitors to our website, and I’m a believer in Act-On’s Adaptive Journeys™ vision.”
"They aren’t like any other vendor I’ve ever dealt with. It’s an amazing level of engagement and commitment. The more we use Act-On, the better our outcomes will get."
“Act-On’s customer support team are thorough and committed to solving any issues. Their focus on the customer is a distinct reason why we selected Act-On.”
“The data we get from Act-On allows us to connect with our buyers more deeply and optimize our campaigns to deliver better results.”
"We had a lot of training with Eloqua and we still had a lot of problems.We had maybe five tech support calls a week with Eloqua. Our top priority was finding something that was easy to use."