157 Act-On Software Testimonials

"Act-On has helped us plan better campaigns and create clear customer journeys. And it’s easy to use and has great customer support."

"Now we can reach out to our new and potential students through outbound marketing, rather than relying solely on inbound advertising. We’ve used Facebook and Google to generate more leads, but now, once a potential student fills out a form from that inbound activity, we can put them into an automated program that leads them through the recruiting process."

"One of the main appealing factors with Act-On was that it delivered all our key requirements and gave us additional tools without additional costs."

“Act-On ensures that you can Act-On your marketing today, tomorrow, and in the future with its automation, customer insight and marketing improvement capabilities.”

"We’ve not simply automated what we used to do, but completely redeveloped our way of running sales and marketing within the business."

“Act-On has helped us generate more leads, and improved our ability to track and analyze our email marketing efforts.”

“I love how user-friendly Act-On is, and the new Act-On University is awesome.”

"Act-On allows us to nurture buyers with multiple opportunities for engagement, as opposed to just a "show up and throw up" of our content and information."

“We’re trying to provide each individual recipient with a unique and customized experience and, with the Act-On tools, we have incrementally started to achieve that in a more sophisticated manner.”

“We are utilizing Data Studio to gather data and use those insights to shape our marketing strategy. This year is the year that we really want to start developing our lead scoring model and automating other marketing efforts outside of email sending.”

“Thanks to the power of Act-On’s marketing automation, the team at Traverse City was able to enhance its marketing strategy and gain valuable insights to help the organization better understand customer preferences.”

"Act-On is one of the best platforms and easy to use. It has increased our leads, and provided better analytics and visibility into our marketing campaign.”

"The sales cycle can be very long and we’re competing for very small audiences. It’s an over-saturated market and prospects get lots of information about our competitors. It is hard to keep us top of mind."

“I’ve worked with Hubspot and Marketo, and I have colleagues who have worked with Eloqua and Pardot. So, I think my colleagues and I have a really good view of the marketing automation tools that are out there and still choose to work with Act-On because it’s so user-friendly and helps you get the results you want.”

“With Act-On, we have the ability to focus and spend time on our own marketing without taking away from the work we do with our clients. We also have great insight into which campaigns and topics resonate most with your audience and get results so we can focus on the marketing activities that have the biggest impact.”