“Act-On has helped us generate more leads, and improved our ability to track and analyze our email marketing efforts.”
“The data we get from Act-On allows us to connect with our buyers more deeply and optimize our campaigns to deliver better results.”
“We couldn’t tell if our contacts were fresh, if they wanted to hear from us or if the content we were sending them was relevant, Over the years we’d acquired many names and email addresses, but we didn’t know if they were buyers, decision makers or influencers. We’d never profiled them.”
“We needed a robust tool, but we have a small team with limited resources, We wanted to make sure we had the support we needed to use the tool properly.”
“We sent newsletters once a month, but we really had no insight into the people receiving them, Our open rates were hovering around five percent and click-through rates were also low. I felt the emails could be more effective and drive stronger leads.”
"The industry is starting to recognize the value of creating demand. Marketing automation makes it possible for professional service providers to identify customers, anticipate their needs, and offer solutions in a timely and targeted way."
"We use Act-On to follow the response to marketing activities, such as reaction to a press release or how many website visitors we’ve had as a result of various campaigns. Everyone from our managing partner to our sales professionals can go in and see everything we’re doing. Act-On helps us look good."
“Since implementing Act-On, we’ve seen a 157% increase in the total number of email-driven website sessions and a 174% increase in revenue driven through our email programs. Overall, that already equates to a 200% return on our Act-On investment.”
“Act-On’s analytics has given us greater visibility into our marketing efforts.”
“Act-On has saved us time and enabled us to upload lists faster. The platform’s analytics also have improved visibility into our marketing efforts.”
"Act-On has helped us plan better campaigns and create clear customer journeys. And it’s easy to use and has great customer support."
"We have seen a dramatic increase in the quantity and quality of our leads since implementing Act-On."
"Act-On’s native integration with NetSuite and the templates available for campaign production are great benefits.”
“When we saw Act-On’s ability to do so many things so easily, especially creating emails and landing pages, we were hooked. But then the other big selling point was the easy and effective integration with Microsoft Dynamics — HubSpot wasn’t able to do that at all.”
“Our goal is to develop meaningful relationships with customers so they can enrich the lives of the 250,000+ residents they serve daily.”