157 Act-On Software Testimonials

"Act-On has helped us create product announcements and marketing campaigns with greater speed and efficiency.”

"The Beauty of Act-On is that it is simple to use - without sacrificing breadth and depth of functionality."

"Act-On is a very comprehensive tool and has given us a better overview of our campaigns and how they perform. Creating forms is easy, and we can segment our audience into different groups based on what would appeal to them.”

"Our extended buying cycle also required significantly more visibility, tracking and lead nurturing than we had in place, because our typical incoming student can take up to two years to decide which college they want to attend."

"One of the main appealing factors with Act-On was that it delivered all our key requirements and gave us additional tools without additional costs."

“Act-On has enabled us to create more advanced campaigns with relative ease, improving our overall marketing presence and efficiency. The platform’s range of tools and the company’s exemplary customer support are unrivaled. Other competitors offering the same features and benefits are considerably more expensive.”

“We couldn’t tell if our contacts were fresh, if they wanted to hear from us or if the content we were sending them was relevant, Over the years we’d acquired many names and email addresses, but we didn’t know if they were buyers, decision makers or influencers. We’d never profiled them.”

"Act-On allows us to nurture buyers with multiple opportunities for engagement, as opposed to just a "show up and throw up" of our content and information."

“We needed a robust tool, but we have a small team with limited resources, We wanted to make sure we had the support we needed to use the tool properly.”

“We sent newsletters once a month, but we really had no insight into the people receiving them, Our open rates were hovering around five percent and click-through rates were also low. I felt the emails could be more effective and drive stronger leads.”

“Before we had Act-On, Maria, the person at our organization working within the platform, was taking a lot of time putting together all these statistics and reports to give to sales, and now she can easily do it in just one click.”

“We knew automation was out there and we were looking for somebody that could automate the process after that initial email went out. And from talking to various firms, we thought Act-On had what we were looking for within our budgets.”

“I’ve worked with Hubspot and Marketo, and I have colleagues who have worked with Eloqua and Pardot. So, I think my colleagues and I have a really good view of the marketing automation tools that are out there and still choose to work with Act-On because it’s so user-friendly and helps you get the results you want.”

“With Act-On, we have the ability to focus and spend time on our own marketing without taking away from the work we do with our clients. We also have great insight into which campaigns and topics resonate most with your audience and get results so we can focus on the marketing activities that have the biggest impact.”

"I’ve had a good experience using Act-On and give it an NPS score of 10/10.”