157 Act-On Software Testimonials

“We are utilizing Data Studio to gather data and use those insights to shape our marketing strategy. This year is the year that we really want to start developing our lead scoring model and automating other marketing efforts outside of email sending.”

"Act-On is easy to use and its personalization, segmenting, and reporting features are all top notch.”

"Act-On provides better analytics on our email campaigns and has improved our ability to nurture leads.”

“Act-On has helped us generate more leads, and improved our ability to track and analyze our email marketing efforts.”

"We had a lot of training with Eloqua and we still had a lot of problems.We had maybe five tech support calls a week with Eloqua. Our top priority was finding something that was easy to use."

"REALLY easy to set up, lots of flexibility with what we do - when users reach a certain score they get deposited right into Sugar."

"Our extended buying cycle also required significantly more visibility, tracking and lead nurturing than we had in place, because our typical incoming student can take up to two years to decide which college they want to attend."

“Being able to actually sit down and implement a campaign can be a hindrance when you’re dealing with four different business units, but Act-On has allowed us to make that process more simple and efficient.”

“Before we had Act-On, Maria, the person at our organization working within the platform, was taking a lot of time putting together all these statistics and reports to give to sales, and now she can easily do it in just one click.”

“We couldn’t tell if our contacts were fresh, if they wanted to hear from us or if the content we were sending them was relevant, Over the years we’d acquired many names and email addresses, but we didn’t know if they were buyers, decision makers or influencers. We’d never profiled them.”

"Now, we’re getting more leads, and we’re able to nurture those leads in a better and faster way, which then shortens the sales cycle. We’re able to hand over hot leads to our sales team to generate sales more quickly."

"Because of Act-On we know our stakeholder communities more intimately, and have insight into the behavioral actions they take with us...Act-On is critical to us building better relationships and driving brand awareness, and as a nonprofit these two initiatives are key to us delivering on our mission."

“Act-On Pro Services turned our fantastic library of content into programs that offered relevant, bite-sized messages and gated access to more in-depth materials.”

“Since implementing Act-On, we’re getting a consistent flow of leads from the website.”

“Act-On’s platform has given us a solid base on which we can build a more efficient marketing machine, and the company pays personal attention to our needs.”