157 Act-On Software Testimonials

"Act-On helps me deliver better and faster automated campaigns, and has increased both our inbound and outbound leads.”

“Act-On Has Helped Us Personalize All Our Messages, Integrate With Our Crm, And See Which Campaigns Were Being Effective.”

“Act-On is the best marketing automation program I’ve ever used! It has increased our revenue and lead generation, and helped us convert more prospects to customer.”

"Sugar is part of our primary business. We wanted to be sure that our marketing automation partner was committed to Sugar as a platform, would stick with it and keep developing it continuously. I saw Act-On continuing to enhance its Sugar integration and going to SugarCon with new and improved features. That continuity, that ongoing effort to integrate with Sugar, was what I was looking for."

"The industry is starting to recognize the value of creating demand. Marketing automation makes it possible for professional service providers to identify customers, anticipate their needs, and offer solutions in a timely and targeted way."

"We use Act-On to follow the response to marketing activities, such as reaction to a press release or how many website visitors we’ve had as a result of various campaigns. Everyone from our managing partner to our sales professionals can go in and see everything we’re doing. Act-On helps us look good."

"For a sales team that relies heavily on email, there really isn’t another option. Nothing can handle the needs of a salesperson the way Act-On can."

“We’re trying to provide each individual recipient with a unique and customized experience and, with the Act-On tools, we have incrementally started to achieve that in a more sophisticated manner.”

“We are utilizing Data Studio to gather data and use those insights to shape our marketing strategy. This year is the year that we really want to start developing our lead scoring model and automating other marketing efforts outside of email sending.”

"ROI for us means two things: Return on Investment and Return on Impression. One is a financial formula and the other an insight measurement, but both are equally important to measurements for our business health. Act-On has proven its value for both, and provided us with intelligence that we would not have been able to garner otherwise."

"What is apparent is the higher level of prospect interaction. We have higher click rates, higher download rates and higher direct response rates with Act-On."

"ROI for us is also about Return on Impression – meaning the insights we gain that we would not have had otherwise. Our account executives are able to have more targeted conversations from the start and even if the prospect is not ready to evaluate or purchase, we’ve gained valuable information about their current situation, timing, and areas of interest."

"Act-On is easy to use and is well-integrated with Salesforce, and the company’s pricing and customer service are excellent. Act-On’s campaign reports quickly produce a wealth of data I can share with our president to evaluate our success.”

“I knew Act-On would help align our marketing and sales efforts, and I liked its native integration with Microsoft Dynamics.”

"We’ve not simply automated what we used to do, but completely redeveloped our way of running sales and marketing within the business."