“I’ve worked with Hubspot and Marketo, and I have colleagues who have worked with Eloqua and Pardot. So, I think my colleagues and I have a really good view of the marketing automation tools that are out there and still choose to work with Act-On because it’s so user-friendly and …

“Act-On’s customer support team are thorough and committed to solving any issues. Their focus on the customer is a distinct reason why we selected Act-On.”

"With the Act-On platform, we are now able to do extremely personalized campaigns that target specific areas in specific industries, and we are starting to see a big difference here. We now can use the real time reporting, dashboards, and metrics to deliver the right content to the right target."

“Thanks to the power of Act-On’s marketing automation, the team at Traverse City was able to enhance its marketing strategy and gain valuable insights to help the organization better understand customer preferences.”

"Act-On is easy to use and its personalization, segmenting, and reporting features are all top notch.”

"Making the simple complicated is commonplace in all software design; making the complicated simple, awesomely simple, that’s the creativity at Act-On."

"The sales cycle can be very long and we’re competing for very small audiences. It’s an over-saturated market and prospects get lots of information about our competitors. It is hard to keep us top of mind."

“With Act-On, we’re selling tickets hand over fist. We can reach the right people at the right time.”

"With another package, we would have doubled or tripled our time spent. Act-On has more than shown its worth."

"Act-On Software is like having a full time Marketing Guru onsite to help at any time."

“With Act-On, we have the ability to focus and spend time on our own marketing without taking away from the work we do with our clients. We also have great insight into which campaigns and topics resonate most with your audience and get results so we can focus on the …

“We’re trying to provide each individual recipient with a unique and customized experience and, with the Act-On tools, we have incrementally started to achieve that in a more sophisticated manner.”

“We are utilizing Data Studio to gather data and use those insights to shape our marketing strategy. This year is the year that we really want to start developing our lead scoring model and automating other marketing efforts outside of email sending.”

"Act-On has provided us with more leads by identifying previously unknown web visitors. The platform has also given us a useful way to automatically alert sales about inbound leads.”

“Act-On’s automated programs and easy list segmentation have allowed us to execute campaigns 5x faster.”