157 Act-On Software Testimonials

“Our customers feel like we’re speaking to them directly and their needs at a specific show. Act-On has allowed us to really take them on a different journey.”

"Act-On is easy to use and is well-integrated with Salesforce, and the company’s pricing and customer service are excellent. Act-On’s campaign reports quickly produce a wealth of data I can share with our president to evaluate our success.”

“Act-On has improved our ability to generate, nurture, and track leads. The platform is very cost-effective, especially for lean teams that are new to marketing automation.”

“With Act-On, we have the ability to focus and spend time on our own marketing without taking away from the work we do with our clients. We also have great insight into which campaigns and topics resonate most with your audience and get results so we can focus on the marketing activities that have the biggest impact.”

"ROI for us means two things: Return on Investment and Return on Impression. One is a financial formula and the other an insight measurement, but both are equally important to measurements for our business health. Act-On has proven its value for both, and provided us with intelligence that we would not have been able to garner otherwise."

"What is apparent is the higher level of prospect interaction. We have higher click rates, higher download rates and higher direct response rates with Act-On."

"ROI for us is also about Return on Impression – meaning the insights we gain that we would not have had otherwise. Our account executives are able to have more targeted conversations from the start and even if the prospect is not ready to evaluate or purchase, we’ve gained valuable information about their current situation, timing, and areas of interest."

“We would send out an email for, say, a credit card offer, then we’d wait X amount of time and look at the reports. We would figure out who opened and who didn’t, then we would craft follow-up email, and so on. It was very labor-intensive.”

“Act-On has been amazing in so many ways. We can segment our members based on their location, the services they use – anything – then send the proper email to each member. And Act-On support has been tremendous. We use the online classes, tutorials and training videos, and they are so helpful. I also love that Act-On constantly updates and improves its product.”

"Act-On allows us to nurture buyers with multiple opportunities for engagement, as opposed to just a "show up and throw up" of our content and information."

"Act-On is one of the best platforms and easy to use. It has increased our leads, and provided better analytics and visibility into our marketing campaign.”

"Thanks to chain relations and Act-On, Bookwire met and comfortably exceeded its projected goals."

“One of the things that I appreciate about Act-On is that even though the product has become more sophisticated over the years, it hasn’t become more complex.”

"With the Act-On platform, we are now able to do extremely personalized campaigns that target specific areas in specific industries, and we are starting to see a big difference here. We now can use the real time reporting, dashboards, and metrics to deliver the right content to the right target."

"Having a tool like Act-On enables our sales team to view the prospect’s history, score, and timeline. This makes the sales rep fully aware of each step along the way so they can be targeted and timely with their sales process."