157 Act-On Software Testimonials

“Act-On has been a great tool for our company. It makes it easy to run and track campaigns, and gives us the data we’re looking for.”

“We sent newsletters once a month, but we really had no insight into the people receiving them, Our open rates were hovering around five percent and click-through rates were also low. I felt the emails could be more effective and drive stronger leads.”

"Act-On provides better analytics on our email campaigns and has improved our ability to nurture leads.”

"The Act-On team is attentive and willing to work through any challenge you encounter, and their software is effective and cost-efficient for non-profits like ours."

"The industry is starting to recognize the value of creating demand. Marketing automation makes it possible for professional service providers to identify customers, anticipate their needs, and offer solutions in a timely and targeted way."

"We use Act-On to follow the response to marketing activities, such as reaction to a press release or how many website visitors we’ve had as a result of various campaigns. Everyone from our managing partner to our sales professionals can go in and see everything we’re doing. Act-On helps us look good."

"Staff productivity has increased – we are able to prepare emails, e-newsletters, landing pages, forms, and other e-communications without having to know HMTL coding."

"What better tool could a sales team ask for regarding lead scoring and prospect interest."

"Prospects don’t even realize they are part of an automatic campaign. The feedback we receive from our subscribers is overwhelming, and the responses are a great way to separate the wheat from the chaff as the interested parties engage."

“I’ve worked with Hubspot and Marketo, and I have colleagues who have worked with Eloqua and Pardot. So, I think my colleagues and I have a really good view of the marketing automation tools that are out there and still choose to work with Act-On because it’s so user-friendly and helps you get the results you want.”

“With Act-On, we have the ability to focus and spend time on our own marketing without taking away from the work we do with our clients. We also have great insight into which campaigns and topics resonate most with your audience and get results so we can focus on the marketing activities that have the biggest impact.”

“Act-On has transformed our company’s marketing. It’s increased our efficiency, making it faster and easier to implement consistent campaigns across multiple platforms. We now have insight into how our customers are engaging with our programs and websites, and can respond accordingly. Act-On has also increased our ability to provide robust reporting to other departments in our organization, greatly improving inter-departmental communications."

“Thanks to the power of Act-On’s marketing automation, the team at Traverse City was able to enhance its marketing strategy and gain valuable insights to help the organization better understand customer preferences.”

“Act-on has given us the ability to capture an exponential amount of leads, and allowed us to express our creativity when we build our emails and landing pages.”

“Act-On helps us better serve our members so that we can offer timely and relevant messages on company updates, financial education and product solutions. We are now better able to send the right message at the right time to the right members.”