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“Act-On Has Helped Us Personalize All Our Messages, Integrate With Our Crm, And See Which Campaigns Were Being Effective.”
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“We’re trying to provide each individual recipient with a unique and customized experience and, with the Act-On tools, we have incrementally started to achieve that in a more sophisticated manner.”
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"With Act-On, we don’t have to ask our clients to go out and purchase marketing automation software on their own. We don’t want to be selling technology, we want to be selling marketing."
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"We’ve not simply automated what we used to do, but completely redeveloped our way of running sales and marketing within the business."
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"Act-On is one of the best platforms and easy to use. It has increased our leads, and provided better analytics and visibility into our marketing campaign.”
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"Act-On has helped us create product announcements and marketing campaigns with greater speed and efficiency.”
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“Sugar is part of our primary business. We wanted to be sure that our marketing automation partner was committed to Sugar as a platform, would stick with it and keep developing it continuously. I saw Act-On continuing to enhance its Sugar integration and going to SugarCon with new and improved …
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“We needed a robust tool, but we have a small team with limited resources, We wanted to make sure we had the support we needed to use the tool properly.”
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“We sent newsletters once a month, but we really had no insight into the people receiving them, Our open rates were hovering around five percent and click-through rates were also low. I felt the emails could be more effective and drive stronger leads.”
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“I wanted something with the capabilities to hit the middle of the funnel, to nurture leads after we attracted their interest."
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“We weren’t properly capturing their information up front, and we weren’t communicating with them on a regular basis – either personally or through automated campaigns. Our inability to consistently nurture leads was costing us sales.”
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“It takes more than 20 touch points to move a lead from prospect to customer, and now we can easily execute those exchanges, thanks to Act-On’s ability to automate the process and deliver targeted content.”
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"Act-On is a smart, practical, easy-to-use platform that has increased our leads and saved us time. It’s also given us better visibility into our marketing efforts and improved our reporting and analytic capabilities."
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“Act-On helps us better serve our members so that we can offer timely and relevant messages on company updates, financial education and product solutions. We are now better able to send the right message at the right time to the right members.”
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“Act-On’s support is one key area where the platform shines. It’s helpful to work with a support team who has really deep knowledge of the platform, great troubleshooting skills, and can share best practices to enhance response rates and optimization.”