"I was able to track what clients were doing from product to product. That insight has led me to additional marketing campaigns – all because Act-On showed me this data."

"Having a tool like Act-On enables our sales team to view the prospect’s history, score, and timeline. This makes the sales rep fully aware of each step along the way so they can be targeted and timely with their sales process."

"ROI for us means two things: Return on Investment and Return on Impression. One is a financial formula and the other an insight measurement, but both are equally important to measurements for our business health. Act-On has proven its value for both, and provided us with intelligence that we would …

“We would send out an email for, say, a credit card offer, then we’d wait X amount of time and look at the reports. We would figure out who opened and who didn’t, then we would craft follow-up email, and so on. It was very labor-intensive.”

“Act-On has been amazing in so many ways. We can segment our members based on their location, the services they use – anything – then send the proper email to each member. And Act-On support has been tremendous. We use the online classes, tutorials and training videos, and they are …

"Act-On not only helps us to execute personalized campaigns quickly and effectively, but ensures the vast majority of our communications land in functioning email boxes. Act-On gives us all the data intelligence we need to execute on our lead generation strategy without feeling the absence of a CRM platform."

“Act-On makes it easy to implement and track my campaigns, and has saved me the resource equivalent of two full-time employees.”

“Our goal is to develop meaningful relationships with customers so they can enrich the lives of the 250,000+ residents they serve daily.”

“Of all the marketing automation platforms I’ve used, Act-On’s is the easiest for creating and editing content.”

“Before we had Act-On, Maria, the person at our organization working within the platform, was taking a lot of time putting together all these statistics and reports to give to sales, and now she can easily do it in just one click.”

“I’ve worked with Hubspot and Marketo, and I have colleagues who have worked with Eloqua and Pardot. So, I think my colleagues and I have a really good view of the marketing automation tools that are out there and still choose to work with Act-On because it’s so user-friendly and …

“With Act-On, we have the ability to focus and spend time on our own marketing without taking away from the work we do with our clients. We also have great insight into which campaigns and topics resonate most with your audience and get results so we can focus on the …

“Act-On’s tracking capabilities help us close deals by giving sales the marketing intelligence they need to have a robust conversation about their prospects’ concerns.”