AdRoll is a marketing and advertising platform that helps B2C businesses run, measure, and optimize multi-channel, full funnel campaigns. Powered by industry-leading AI and automation, the AdRoll platform’s machine learning analyzes both real-time and historical data to drive traffic and sales. AdRoll helps customers generate more than $246 billion in sales annually and has been used by over 120,000 brands since 2006. AdRoll is a division of NextRoll, Inc.
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"One of the biggest challenges we face with our gaming clients is being able to deliver performance at scale. While retargeting is effective at driving conversions lower in the funnel, we needed a solution that would also allow us to attract new gamers while keeping our overall acquisition costs below goal. Using AdRoll Retargeting and Prospecting, we were able to effectively scale our campaigns and achieve an overall CPA well below our initial goal."
"What we saw in AdRoll was more transparency in the reporting and also the flexibility in that reporting. As a user, you could do more when you could rely and base your work off a single source of truth."
"Finding out whether it’s a good return on our investment is easy: I can look at the dashboard and say, ‘I made this much.’ My bottom line is my bottom line with AdRoll."
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