AdRoll is a marketing and advertising platform that helps B2C businesses run, measure, and optimize multi-channel, full funnel campaigns. Powered by industry-leading AI and automation, the AdRoll platform’s machine learning analyzes both real-time and historical data to drive traffic and sales. AdRoll helps customers generate more than $246 billion in sales annually and has been used by over 120,000 brands since 2006. AdRoll is a division of NextRoll, Inc.
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"We were specifically concerned with re-engaging new website visitors who didn’t convert. We were hopeful that by serving this population relevant ads through retargeting we could convert them to an SQL. AdRoll gave us the perfect testing platform to prove/disprove this theory."
“We had great traffic, but the retargeting piece to our funnel was missing. Enter AdRoll. After some discussion with other brands about the services they recommended for retargeting and display advertising, AdRoll came up as their trusted ecommerce marketing platform. In September, we launched our AdRoll retargeting campaign, and like clockwork, additional revenue started coming in.”
"Our online shop and digital channels became our primary focus, and we started to offer free shipping on all domestic orders. We also made strides to strengthen our customer service and listened to what existing and new customers were looking for. For example, we saw higher demand for knitwear and comfortable work-from-home pieces, so we made sure we were replenishing these items and focused our promotional calendar toward these pieces."
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