Claritas Testimonials

“Over the last 12 months we’ve seen a significant shift in CTV ad spend move from awareness to performance. In a challenging economic climate, marketers are laser-focused on efficiency and return on their ad spend. Combining the power of Origin’s solutions with Claritas’ attribution capabilities has really allowed us to provide a depth of data (and validation) to our partners that gives them a level of confidence to grow the CTV portion of their media mix.”

“PPC and old school social media advertising is dead. 80% of digital media spend goes to a couple of companies by default. It’s time to change that. Acquisition marketing is a thing.”