Claritas Testimonials

“We recently partnered with Claritas to conduct an in-depth analysis of our patron base, aiming to gain a deeper understanding of their geographic, demographic, and psychographic information. By leveraging this newfound knowledge, we have been able to optimize our marketing strategies, ensuring that our budget is spent more efficiently and effectively.”

“Over the last 12 months we’ve seen a significant shift in CTV ad spend move from awareness to performance. In a challenging economic climate, marketers are laser-focused on efficiency and return on their ad spend. Combining the power of Origin’s solutions with Claritas’ attribution capabilities has really allowed us to provide a depth of data (and validation) to our partners that gives them a level of confidence to grow the CTV portion of their media mix.”