“The entire U.S. multicultural marketing opportunity is an ever-changing world, and that’s the world that we deal with. We don’t just talk about reaching Hispanics or Latinos – we talk about reaching people from Mexico, Guatemala, Brazil, and Venezuela. Our ability to understand those nuances greatly impacts the success of …

“We recently partnered with Claritas to conduct an in-depth analysis of our patron base, aiming to gain a deeper understanding of their geographic, demographic, and psychographic information. By leveraging this newfound knowledge, we have been able to optimize our marketing strategies, ensuring that our budget is spent more efficiently and …