Claritas Testimonials

“The entire U.S. multicultural marketing opportunity is an ever-changing world, and that’s the world that we deal with. We don’t just talk about reaching Hispanics or Latinos – we talk about reaching people from Mexico, Guatemala, Brazil, and Venezuela. Our ability to understand those nuances greatly impacts the success of our business. Marketers today need to use the information generated by quantitative tools. Claritas has had an immediate impact, and the longer we’re using it, the greater our return on investment becomes. When we looked at tools that claimed to have similar projections, we found that those figures were actually using Claritas as a reference. Our philosophy is to make every nickel work like a dollar. Claritas helps us save money on targeting so we can spend it somewhere else.”

“PPC and old school social media advertising is dead. 80% of digital media spend goes to a couple of companies by default. It’s time to change that. Acquisition marketing is a thing.”