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“We recently partnered with Claritas to conduct an in-depth analysis of our patron base, aiming to gain a deeper understanding of their geographic, demographic, and psychographic information. By leveraging this newfound knowledge, we have been able to optimize our marketing strategies, ensuring that our budget is spent more efficiently and …
“PRIZM® segmentation absolutely confirmed who our customers are, and who we should be targeting. We saw great impact from the Claritas campaign!”
Acxiom is a technology and services company that provides the data foundation for the world's best marketers. They enable people-based marketing everywhere through a simple, open approach to connecting systems …
LiveRamp provides the identity platform leveraged by brands and their partners to deliver innovative products and exceptional experiences. LiveRamp IdentityLink connects people, data, and devices across the digital and physical …
Epsilon is an all-encompassing global marketing innovator. They provide unrivaled data intelligence and customer insights, world-class technology including loyalty, email and CRM platforms and data-driven creative, activation and execution. Epsilon’s …
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