"We know that people are interacting with their phones more now than ever before, and it’s often their main channel for the consumption of news. People want, and expect, information instantly. Using push notifications allowed us to capture the user’s attention no matter what they were doing on their phone, and alert them to breaking stories. Insider enabled us to send millions of messages with ease, and we were delighted with the results. We will continue to use this method to increase app engagement to reach our greatest business goals."