Selligent Marketing Cloud is a marketing automation platform that enables B2C brands to engage consumers across all critical channels. Built for the relationship marketer, Selligent Marketing Cloud is the only marketing cloud built on a single code base, featuring artificial intelligence and a Customer Data Platform with a universal consumer profile at the core of every action.
"Our online titles are classified in four large clusters. A first comprises the news websites, for a general public (hln. be, 7sur7.be and AD.nl,) as well as a more selective one (devolkskrant.nl, trouw.nl, parool.nl and demorgen.be). A second cluster is classifieds with sites such as autozone.be, regiojobs.be and vkbanen.nl. Then we have "World of Women", containing amongst others nina.be, goedgevoel.be and Kanaal You within hln.be and 7sur7.be, with women as the target group. The fourth pillar is e-commerce, with the webshops of De Volkskrant and Trouw in the Netherlands."
"Our aim is to make our customers and sweepstake participants engage voluntarily and in a playful manner with fotokasten every day. this increases customer retention and brand loyalty."
"Audi was able to target prospects directly and based on their individual interests thanks to selligent’s innovative features."
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