Selligent Marketing Cloud is a marketing automation platform that enables B2C brands to engage consumers across all critical channels. Built for the relationship marketer, Selligent Marketing Cloud is the only marketing cloud built on a single code base, featuring artificial intelligence and a Customer Data Platform with a universal consumer profile at the core of every action.
"We use the selligent platform to define behavioral segments that we then communicate to our ad server so advertisers can book campaigns on it. instead of just booking a position on a certain content section, they now book on a certain user profile."
"Selligent has enabled us to use data to create more dynamic content and personalization. We’re now able to deliver messaging based on a member’s behavior, how they want to be spoken to, how often they want to be spoken to."
“With the help of selligent’s email technology, we expect to drive $750,000 from our transactional email program by delivering relevant cross- and up-sell messages in our operational email.”
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