40 Selligent Marketing Cloud Testimonials

"Selligent has enabled us to use data to create more dynamic content and personalization. We’re now able to deliver messaging based on a member’s behavior, how they want to be spoken to, how often they want to be spoken to."

“We like the multichannel vision and the versatility to define creative and complex campaigns. We see selligent as our long-term partner.”

"We are also building a marketing data warehouse where we centralize all information of our clients. We connect this with an operational database with the various channels to enable us to listen to our customers and to act in real time. Selligent Interactive Marketing helps us a lot with this interaction in the direct channels."

"We use the selligent platform to define behavioral segments that we then communicate to our ad server so advertisers can book campaigns on it. instead of just booking a position on a certain content section, they now book on a certain user profile."

"We see the selligent team as an extremely valuable extension of our marketing team. 2014 was a successful year for secretsales. com; it’s impossible to imagine having achieved this success without selligent’s ongoing support and dedication to our business."

"Audi was able to target prospects directly and based on their individual interests thanks to selligent’s innovative features."

"We consider ourselves to be a service organization. behind all the websites is a dedicated team consisting of several people that assist our customers with travel arrangements, possible problems and having an excellent break. the customer experience is key."

"MMV is the result of merging several activities. so we needed to centralize the data identifying customers, prospects and suspects upstream of the booking systems. we also needed to replace the existing ‘home-made’ solutions with more cutting-edge applications. at the same time, we are continually improving the presales processes and enhancing the efficiency of the marketing actions thought up by our teams to maximize the occupancy rate of our infrastructures."

"The possibilities selligent offered to achieve this ‘centralized decentralized strategy’, along with the strong focus on marketing, behavioral data and integration, were the main reasons why smartphoto™ chose selligent."

"Our customer transaction scenarios now go into greater depth, since they’re based on more efficient segmentation and a triggered communication model."

"Our aim is to make our customers and sweepstake participants engage voluntarily and in a playful manner with fotokasten every day. this increases customer retention and brand loyalty."

"We operate from a strong drive for innovation and modernity, yet at the same time also from human values such as attentiveness, accessibility and warmth. Servicing is essential, throughout all channels: offices, pc-banking, contact center, self-banking and mobile banking."

"We want to generate a maximum of contact moments. To do that we use segmented direct marketing whenever possible. Flyers and email marketing are very important to our approach. At the same time, we aim for visibility on specialized channels (websites, trade magazines, etc.), at events, in (online) communities, on social media, or through SEO. We try to be present where potential clients are active, working and in need of information."

"The site managers of the newspapers decide what content they post on their websites and send via email. To do this, the software is linked to the editorial system which functions as a 'trigger': the selected content is dispatched to the content management system of Corelio and to Selligent."

"Our online titles are classified in four large clusters. A first comprises the news websites, for a general public (hln. be, 7sur7.be and AD.nl,) as well as a more selective one (devolkskrant.nl, trouw.nl, parool.nl and demorgen.be). A second cluster is classifieds with sites such as autozone.be, regiojobs.be and vkbanen.nl. Then we have "World of Women", containing amongst others nina.be, goedgevoel.be and Kanaal You within hln.be and 7sur7.be, with women as the target group. The fourth pillar is e-commerce, with the webshops of De Volkskrant and Trouw in the Netherlands."