Iterable empowers growth marketers to create world-class user engagement campaigns throughout the full lifecycle, and across all channels. Iterable are making the growth and user engagement tools used by leaders like Twitter and Facebook available to all B2C marketers. Iterable know this space well: the team built the growth systems that powered Twitter’s massive early growth. Iterable was founded in 2013 and is backed by Index Ventures, CRV and other top-tier Silicon Valley VCs.
“Through integrations, we can automatically synchronize Iterable with our customer database and create messages including instructional materials that are personalized based on an online hair color survey completed by each customer. It’s super exciting.”
“Personalization helps customers see the connection between our products and their goals. It promotes a two-way conversation that enhances the customer experience and allows us to gain more insight into our customers.”
"[Iterable workflows] allow marketers to design complex, multi-step campaigns that include A/B testing. With these tools, Iterable customers can build drip email campaigns that include different process flows."
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