"[Iterable workflows] allow marketers to design complex, multi-step campaigns that include A/B testing. With these tools, Iterable customers can build drip email campaigns that include different process flows."

"Iterable’s A/B testing tool is very useful. It allows you to test various parts of a message with a user-friendly interface—and can automatically calculate the test’s results and determine the winner. It’s a potent tool to boost campaign performance."

"Once we could integrate the data, and use a common identifier—our user ID—combined with the activity on our site and seen in our internal systems, that’s when we gained a lot of value in measuring and optimizing our marketing campaigns and programs."

“Iterable has made it possible for us to implement sophisticated campaigns that target political supporters in just the right way to maximize fundraising. This level of targeting and customization would not have been feasible for us otherwise.“

“Flexibility in automations was our biggest priority—finding a solution that would give our team access to the data and events they needed so they weren’t continually reliant on engineering.”

“We’ve really just scratched the surface. We know there’s so much more we can do. I’m really happy we’re using Iterable because I know it will grow with us—that’s the reputation. When I pinged other lifecycle marketers and asked what platform they would recommend, they said ‘Iterable.’"

"Iterable Catalog allows the Stanley Black & Decker customer journey team to be lean and remain agile while delivering on our promise to increase demand for our products on behalf of our distributors and retailers. When you consider how well we can optimize our campaigns for so many markets and …

“We’ve been trying to get this right for a long time. We know engagement is a key indicator of someone’s propensity to donate, but using our own analysis and segmentation, we’ve struggled to find the right interpretation to turn that indicator into a conversion.”

"The most exciting benefit of Iterable AI is giving us more time to daydream. When we can take a lot of that busy work away and let our minds wander, that’s when we come up with our best ideas."

“This evaluation wasn’t ever about a jazzy UI. The central thing for me as a marketer is, ironically, not the marketing functionality. Those elements, if you choose wisely, feel like table stakes to me. It’s all about how it enables the engineering function of our business to support us as …

“With such a small team handling a bunch of different focus areas like marketing, supply acquisition, business analytics, and process improvement, we needed to invest in tools to reduce the manual workflows. Fast experimentation allows us to break down large goals into smaller bits of progress.”

“We filter campers based on specific fields, such as listing location and date of stay, Whether a camper is staying at a California campsite or a Massachusetts cabin, they’ll get specialized and personalized language catered for them.”

“Iterable makes it so easy to accomplish my work. I don’t need to swap between tabs or different UIs. Unlike other tools I’ve used, Iterable is not another hurdle to jump over. It helps me do my job."

“There is nothing we’ve wanted to do that we haven’t been able to find a way to do. The support team and our CSM have been amazing in suggesting new ways to do something or ways to get around a data issue we’ve had.”

“Iterable’s extensive API endpoints save us over 15 hours each week by enabling us to efficiently manage our campaigns and templates, while effortlessly pulling metrics.”