94 Iterable Testimonials

"Normally we segment by the channel our users are interested in, but now we are able to be much more granular than that. The customer is more engaged because whatever we’re sending them is highly relevant."

"Iterable is perfect for us because it provides a multi-channel experience where we establish what our users preferred channels and messaging types are. This allows us to deliver a 360 degree experience for our clients around how they interact with us and enables them to dictate the best way for us to deliver the content that they need."

“We wanted to build a very future-forward tech stack that addressed the data challenges that would have prevented us from scaling. Our ultimate goal was to elevate our communications to the level our customers deserve. That meant engaging with them based on where they are on our website, and building triggered automations that engage at just the right moment, with the right content.”

“I would highly recommend Iterable based on the strength of their support team. They have bent over backward to ensure the success of this implementation.”

“Flexibility in automations was our biggest priority—finding a solution that would give our team access to the data and events they needed so they weren’t continually reliant on engineering.”

“We’ve really just scratched the surface. We know there’s so much more we can do. I’m really happy we’re using Iterable because I know it will grow with us—that’s the reputation. When I pinged other lifecycle marketers and asked what platform they would recommend, they said ‘Iterable.’"

"We have seen improvements in engagement around our product."

"Iterable allows us to drive the customer journey in a completely different way than we were able to before. Centralizing in-app messaging, push messaging, and email on one platform, with a unified customer profile view, enables us to seamlessly engage across our digital and physical universe. With all our data in one place, we can strategically drive lifetime value."

"For a lean team like ours, the ability to create campaigns that personalize on a massive scale—for millions of users—is a must-have. That’s what Iterable gives us."

“Iterable has made it possible for us to implement sophisticated campaigns that target political supporters in just the right way to maximize fundraising. This level of targeting and customization would not have been feasible for us otherwise.“

"With sophisticated segmentation features, comprehensive journey capabilities, and an ability to integrate various data feeds in our marketing communications, Iterable allows us to effectively scale our campaigns through automation and personalization, helping us develop stronger, 1:1 connections with subscribers and a seamless cross-channel user experience."

“Previously, we were sending more batch and blast push notifications and were unable to personalize based on user engagement patterns and timezone information.”

"[Iterable workflows] allow marketers to design complex, multi-step campaigns that include A/B testing. With these tools, Iterable customers can build drip email campaigns that include different process flows."

“Choosing a platform our engineers approved of was a big sticking point for us, The fact that everything is in JSON makes Iterable really easy for them to work with.”

“Through integrations, we can automatically synchronize Iterable with our customer database and create messages including instructional materials that are personalized based on an online hair color survey completed by each customer. It’s super exciting.”