"I think Marsello is the only solution that we found that had a native integration between all the systems that we are using. Now we can really easily separate our in-store and our online customers. In terms of loyalty, campaigns, and everything, it's certainly the best solution that we found."

“There’re so many possibilities now that we can do. Before, we could only target customers who’d bought from Shopify. And that’s such a small part of our business—the in-store was sort of missing out. And now we have the possibility to target all our customers.”