“Registrations on the site are important as they allow us to track users’ activity, preferences, and shopping history, and send them personalized offers that are more likely to engage them. Adding dynamic blocks to emails has helped us to increase the number of registrants."
"Thanks to the data processing in BQ, we understood what messages need to be sent to which clients and what time is appropriate. We needed a single platform that would allow us to sync all communication channels and automated workflows, and then deliver the result back to the database. After researching the market, we decided to choose our platform as it enables us to both receive data from Google BigQuery and return it back. This way, we enrich customer profiles and automate further communication processes.”