Salesforce Marketing Cloud is part of the Salesforce Customer Success Platform, a set of cloud-based applications for sales, service, marketing, and more. Marketers don’t require IT experts to set up or manage their digital marketing solution. Simply log in and start increasing consumer engagement that leads to real results. Salesforce digital marketing software allows connect interactions from any channel or device, and combine customer data and behaviors to create real-time relevant communication.
“We have transitioned a little bit from simply looking at email as the primary outbound messaging to really looking at the hub of ways that we can reach our customers and fans. A campaign for us that might have once been just email may now be a combination of email and social posts.”
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