What is eCommerce software?

Introduction

E-commerce software is the power behind an online store, enabling the business to add and remove products, manage inventory, compute taxes, and handle all other aspects of managing a website business and fulfilling orders. The platform is user-friendly and permits even lay users to easily manage e-commerce operations. At the same time, the system is complex and multifaceted.

With e-commerce software, you can handle all your store’s processes from a single application. The product integrates with top providers to help you achieve this without needing to jockey between various tools. You can automate data sharing by integrating the e-commerce solution with accounting, 3PL, and ERP programs as well as social sites like Pinterest, Twitter, and Facebook.

In addition, e-commerce software offers inbuilt SEO and optimization features that help online shops rank higher in search engines like Google for better discovery and reduced consumer acquisition expenses. The software also automates taxes and shipping, and enables you to automatically print shipping labels, calculate sales taxes depending on consumer location, and send notification email messages to buyers.

Features of eCommerce Software

Sophisticated Marketing and Promotion

Leading e-commerce tools offer a range of methods to improve website marketing and promotion. As mentioned earlier, they support SEO strategies to make your site more accessible and visible to buyers. In addition, the application can automatically assess customer viewing and browsing patterns, and use this intelligence to boost cross-sell and up-sell revenues by recommending relevant services and products to shoppers.  

Central Database

E-commerce software removes the need to integrate and maintain multiple tools for product information, accounting transactions, and customer data. The platform stores all relevant data, including payment and shipping status, order and browsing histories, and product listings in a single centralized database.

Analysis and Reporting

It is important for online retailers to understand the vital trends and patterns that influence purchaser behaviors. E-commerce programs facilitate this by providing robust statistical reporting. You can track and analyze crucial data like customer demographics, referring sites, keywords, and clickstreams to get insight into what is effective and what is not, so you can identify the best ways to increase revenues and sales.

Seamless Integration

To make your online operations more profitable and efficient, you can seamlessly integrate your e-commerce software with other programs. For instance, you can link to payment processing gateways such as PayPal to offer your customers convenient and flexible payment options. Further, some e-commerce tools interface with third-party shipping services to enable buyers to personalize their delivery choices and compute the expenses at the checkout stage.

Leading e-commerce applications integrate with popular accounting solutions like QuickBooks, Peachtree, and others for efficient management of outstanding payments, invoices, revenues, and other financial processes related to sales.

Benefits of eCommerce Software

Improved Intelligence

E-commerce software packages empower online retailers to assess browsing and buying patterns in detail to comprehend what powers their business. They can get insight into vital factors and trends that influence customer behaviors so they can devise effective plans to increase profits and sales.

Enhanced Efficiency

E-commerce programs help to boost productivity by removing the need to hand-code your website and required functions. The software fully automates workflows by creating, categorizing, and organizing new product listings, and automatically calculates item totals and sub-totals when shoppers purchase multiple products, as well shipping costs and taxes. Further, it streamlines website administration, making it simple for retailers to update and improve their online stores as required.

Better Customer Service

An e-commerce software program helps to deliver a more pleasant and convenient shopping experience to online buyers. They can easily browse for specific services and products, and checkout and make payments quickly. Plus, they can track their shipping and order fulfillment status at any time. Happy customers may well recommend your website to their contacts and may return to buy more products at your online store, giving you repeat business.   

Augmented Revenues

An e-commerce application can help you boost your website’s revenues in multiple ways. First, it can assist to send more traffic to your online store, enabling you to get more sales. Plus, by offering a simple interface for browsing, it can help customers to easily find their needed items. In addition, advanced e-commerce tools can cross-sell and up-sell more products and services to customers based on their browsing and purchasing history to help your online shop generate more revenue.

Wider Promotion and Marketing Reach

Apart from SEO optimization, e-commerce software can also provide a comprehensive suite of professionally-designed templates. They can help your branding efforts and enable your online business to project an impressive image without needing to hire a specialist graphic designer for the purpose.