17 Custora Testimonials

"With Custora, we have increased our knowledge of who our customers are, what they need and want from us, what touchpoints with our brand inspire them, and most importantly, which customers are the most valuable customers."

"We wanted to leverage predictive intelligence to drive our marketing strategy. The Custora platform helps us send the right message to the right customer.”

“We use Custora’s segmentation of high-value customers in our email marketing, promotional offers, and on-site. Instead of a “one size fits all” approach, we now look at which product categories, price points and messaging work best for every customer segment."

“Out of the box, Custora provides us with valuable insights - both at a high level and all the way down to the individual customer level. They bring the absolute latest techniques around to help us understand the behavior of our customers.”

“The visibility that we get from Custora in terms of what we should send to whom and when, helps us understand exactly which call to action is most effective for retaining different customer segments."

"We have skilled analytics people on the team, but having only those people owning all the data and the insights misses a lot of opportunity. We need platforms that everyone can understand — from our merchandisers to our UI/UX team to customer service, so they can have easy access to insights."

“We’ve always known that subscriptions and special occasions are two important drivers of our business. Now, with Custora’s predictions, we’re able to more accurately pinpoint which customers are likely to sign up and target them effectively. We’ll be automating these efforts come the New Year with targeted weekly messages.”

"Custora’s segmentation capabilities have helped us transform our paid media campaigns and test new approaches for re-engaging audiences. Venus now has a better understanding of who we’re reaching with our advertising dollars, and we’re able to steer investments at varying returns for different customer groups – maximizing our efficiency and helping us achieve and often exceed our channel goals."

"If I told you how much better our Facebook and display advertising campaigns performed once we began to incorporate Custora's predictive customer lifetime value into our audience targeting, you simply would not believe me."

"Powering emails with predictive user insights led to double-digit lift in email engagement metrics and more impressively, a 1.5% overall lift in revenue for the business."

“We've built a whole data pipeline around Custora. Custora is the brain that powers our marketing analytics stack. We feed the data into dashboards that help us keep a pulse on our marketing performance, and we’ve even started to build automated bidders that use the CLV data from Custora. There's an entire ecosystem powered by Custora's CLV engine."

"Custora has been a valuable partner in helping us deepen our customer analytics capabilities as we look to create a superior experience for today’s shoppers.”

"On the surface, Custora makes life very simple for us. We simply create a few offers and emails, and we let Custora do all the heavy lifting when it comes to segment discovery, measuring the results, and automating what works.”

“With Custora, we gain valuable and rapid insights on which channels are a source for high quality customers — allowing us to adjust our resource allocation accordingly."

“Custora enabled us to test campaigns to customers at risk of churning, and email these customers with different value propositions, in order to identify the most impactful combination of message and offer, which we are now automating.”