17 Custora Testimonials

"If I told you how much better our Facebook and display advertising campaigns performed once we began to incorporate Custora's predictive customer lifetime value into our audience targeting, you simply would not believe me."

"Custora’s segmentation capabilities have helped us transform our paid media campaigns and test new approaches for re-engaging audiences. Venus now has a better understanding of who we’re reaching with our advertising dollars, and we’re able to steer investments at varying returns for different customer groups – maximizing our efficiency and helping us achieve and often exceed our channel goals."

"Custora has been a valuable partner in helping us deepen our customer analytics capabilities as we look to create a superior experience for today’s shoppers.”

“We've built a whole data pipeline around Custora. Custora is the brain that powers our marketing analytics stack. We feed the data into dashboards that help us keep a pulse on our marketing performance, and we’ve even started to build automated bidders that use the CLV data from Custora. There's an entire ecosystem powered by Custora's CLV engine."

"We wanted to leverage predictive intelligence to drive our marketing strategy. The Custora platform helps us send the right message to the right customer.”

"On the surface, Custora makes life very simple for us. We simply create a few offers and emails, and we let Custora do all the heavy lifting when it comes to segment discovery, measuring the results, and automating what works.”

“Out of the box, Custora provides us with valuable insights - both at a high level and all the way down to the individual customer level. They bring the absolute latest techniques around to help us understand the behavior of our customers.”

"Custora brings intelligence to the way we are sending our emails, to the way we are sending our catalogs, and the way we are targeting our clients. It brings an additional layer of understanding of our business."

“The visibility that we get from Custora in terms of what we should send to whom and when, helps us understand exactly which call to action is most effective for retaining different customer segments."

"Rules-based segmentation helps us deliver the right message to the right person at the right time. Custora's predictive segmentation helpers us deliver the right message to the right person at the right-er time. Our predictive churn program with Custora outperforms a traditional rules-based approach by 27%."

"Powering emails with predictive user insights led to double-digit lift in email engagement metrics and more impressively, a 1.5% overall lift in revenue for the business."

“We use Custora’s segmentation of high-value customers in our email marketing, promotional offers, and on-site. Instead of a “one size fits all” approach, we now look at which product categories, price points and messaging work best for every customer segment."

"With Custora, we have increased our knowledge of who our customers are, what they need and want from us, what touchpoints with our brand inspire them, and most importantly, which customers are the most valuable customers."

“With Custora, we gain valuable and rapid insights on which channels are a source for high quality customers — allowing us to adjust our resource allocation accordingly."

"We have skilled analytics people on the team, but having only those people owning all the data and the insights misses a lot of opportunity. We need platforms that everyone can understand — from our merchandisers to our UI/UX team to customer service, so they can have easy access to insights."