"We wanted to leverage predictive intelligence to drive our marketing strategy. The Custora platform helps us send the right message to the right customer.”

"With Custora, we have increased our knowledge of who our customers are, what they need and want from us, what touchpoints with our brand inspire them, and most importantly, which customers are the most valuable customers."

"We have skilled analytics people on the team, but having only those people owning all the data and the insights misses a lot of opportunity. We need platforms that everyone can understand — from our merchandisers to our UI/UX team to customer service, so they can have easy access to …

"On the surface, Custora makes life very simple for us. We simply create a few offers and emails, and we let Custora do all the heavy lifting when it comes to segment discovery, measuring the results, and automating what works.”

"Custora’s segmentation capabilities have helped us transform our paid media campaigns and test new approaches for re-engaging audiences. Venus now has a better understanding of who we’re reaching with our advertising dollars, and we’re able to steer investments at varying returns for different customer groups – maximizing our efficiency and …