“Custora enabled us to test campaigns to customers at risk of churning, and email these customers with different value propositions, in order to identify the most impactful combination of message and offer, which we are now automating.”
"Rules-based segmentation helps us deliver the right message to the right person at the right time. Custora's predictive segmentation helpers us deliver the right message to the right person at the right-er time. Our predictive churn program with Custora outperforms a traditional rules-based approach by 27%."
"Powering emails with predictive user insights led to double-digit lift in email engagement metrics and more impressively, a 1.5% overall lift in revenue for the business."
"We wanted to leverage predictive intelligence to drive our marketing strategy. The Custora platform helps us send the right message to the right customer.”
"Custora’s segmentation capabilities have helped us transform our paid media campaigns and test new approaches for re-engaging audiences. Venus now has a better understanding of who we’re reaching with our advertising dollars, and we’re able to steer investments at varying returns for different customer groups – maximizing our efficiency and helping us achieve and often exceed our channel goals."