Custora provides the leading predictive marketing platform for e-commerce teams. Custora helps retailers acquire valuable customers and improve customer retention. The software analyzes data to predict how customers will behave in future — the things they’re likely to buy, how much they’ll spend, even how often they’ll shop. The software then integrates with existing marketing tools so marketing teams can leverage customer-specific insights to advertise and communicate in more effective and meaningful ways. Custora is proud to work with a variety of online and omnichannel retailers including LOFT, Guess, Crocs, Bonobos, and Backcountry.
“We've built a whole data pipeline around Custora. Custora is the brain that powers our marketing analytics stack. We feed the data into dashboards that help us keep a pulse …
"We wanted to leverage predictive intelligence to drive our marketing strategy. The Custora platform helps us send the right message to the right customer.”
"Powering emails with predictive user insights led to double-digit lift in email engagement metrics and more impressively, a 1.5% overall lift in revenue for the business."
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