Custora provides the leading predictive marketing platform for e-commerce teams. Custora helps retailers acquire valuable customers and improve customer retention. The software analyzes data to predict how customers will behave in future — the things they’re likely to buy, how much they’ll spend, even how often they’ll shop. The software then integrates with existing marketing tools so marketing teams can leverage customer-specific insights to advertise and communicate in more effective and meaningful ways. Custora is proud to work with a variety of online and omnichannel retailers including LOFT, Guess, Crocs, Bonobos, and Backcountry.
“We use Custora’s segmentation of high-value customers in our email marketing, promotional offers, and on-site. Instead of a “one size fits all” approach, we now look at which product categories, price points and messaging work best for every customer segment."
"Custora brings intelligence to the way we are sending our emails, to the way we are sending our catalogs, and the way we are targeting our clients. It brings an additional layer of understanding of our business."
“We’ve always known that subscriptions and special occasions are two important drivers of our business. Now, with Custora’s predictions, we’re able to more accurately pinpoint which customers are likely to sign up and target them effectively. We’ll be automating these efforts come the New Year with targeted weekly messages.”
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