Custora provides the leading predictive marketing platform for e-commerce teams. Custora helps retailers acquire valuable customers and improve customer retention. The software analyzes data to predict how customers will behave in future — the things they’re likely to buy, how much they’ll spend, even how often they’ll shop. The software then integrates with existing marketing tools so marketing teams can leverage customer-specific insights to advertise and communicate in more effective and meaningful ways. Custora is proud to work with a variety of online and omnichannel retailers including LOFT, Guess, Crocs, Bonobos, and Backcountry.
"If I told you how much better our Facebook and display advertising campaigns performed once we began to incorporate Custora's predictive customer lifetime value into our audience targeting, you simply would not believe me."
“The visibility that we get from Custora in terms of what we should send to whom and when, helps us understand exactly which call to action is most effective for retaining different customer segments."
"With Custora, we have increased our knowledge of who our customers are, what they need and want from us, what touchpoints with our brand inspire them, and most importantly, which customers are the most valuable customers."
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