Custora provides the leading predictive marketing platform for e-commerce teams. Custora helps retailers acquire valuable customers and improve customer retention. The software analyzes data to predict how customers will behave in future — the things they’re likely to buy, how much they’ll spend, even how often they’ll shop. The software then integrates with existing marketing tools so marketing teams can leverage customer-specific insights to advertise and communicate in more effective and meaningful ways. Custora is proud to work with a variety of online and omnichannel retailers including LOFT, Guess, Crocs, Bonobos, and Backcountry.
“We use Custora’s segmentation of high-value customers in our email marketing, promotional offers, and on-site. Instead of a “one size fits all” approach, we now look at which product categories, …
"If I told you how much better our Facebook and display advertising campaigns performed once we began to incorporate Custora's predictive customer lifetime value into our audience targeting, you simply …
"On the surface, Custora makes life very simple for us. We simply create a few offers and emails, and we let Custora do all the heavy lifting when it comes …
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