Custora provides the leading predictive marketing platform for e-commerce teams. Custora helps retailers acquire valuable customers and improve customer retention. The software analyzes data to predict how customers will behave in future — the things they’re likely to buy, how much they’ll spend, even how often they’ll shop. The software then integrates with existing marketing tools so marketing teams can leverage customer-specific insights to advertise and communicate in more effective and meaningful ways. Custora is proud to work with a variety of online and omnichannel retailers including LOFT, Guess, Crocs, Bonobos, and Backcountry.
“We've built a whole data pipeline around Custora. Custora is the brain that powers our marketing analytics stack. We feed the data into dashboards that help us keep a pulse …
"We have skilled analytics people on the team, but having only those people owning all the data and the insights misses a lot of opportunity. We need platforms that everyone …
“The visibility that we get from Custora in terms of what we should send to whom and when, helps us understand exactly which call to action is most effective for …
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