Custora provides the leading predictive marketing platform for e-commerce teams. Custora helps retailers acquire valuable customers and improve customer retention. The software analyzes data to predict how customers will behave in future — the things they’re likely to buy, how much they’ll spend, even how often they’ll shop. The software then integrates with existing marketing tools so marketing teams can leverage customer-specific insights to advertise and communicate in more effective and meaningful ways. Custora is proud to work with a variety of online and omnichannel retailers including LOFT, Guess, Crocs, Bonobos, and Backcountry.
“We’ve always known that subscriptions and special occasions are two important drivers of our business. Now, with Custora’s predictions, we’re able to more accurately pinpoint which customers are likely to sign up and target them effectively. We’ll be automating these efforts come the New Year with targeted weekly messages.”
“Custora enabled us to test campaigns to customers at risk of churning, and email these customers with different value propositions, in order to identify the most impactful combination of message and offer, which we are now automating.”
"With Custora, we have increased our knowledge of who our customers are, what they need and want from us, what touchpoints with our brand inspire them, and most importantly, which customers are the most valuable customers."
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