Custora provides the leading predictive marketing platform for e-commerce teams. Custora helps retailers acquire valuable customers and improve customer retention. The software analyzes data to predict how customers will behave in future — the things they’re likely to buy, how much they’ll spend, even how often they’ll shop. The software then integrates with existing marketing tools so marketing teams can leverage customer-specific insights to advertise and communicate in more effective and meaningful ways. Custora is proud to work with a variety of online and omnichannel retailers including LOFT, Guess, Crocs, Bonobos, and Backcountry.
"We have skilled analytics people on the team, but having only those people owning all the data and the insights misses a lot of opportunity. We need platforms that everyone can understand — from our merchandisers to our UI/UX team to customer service, so they can have easy access to insights."
"Custora has been a valuable partner in helping us deepen our customer analytics capabilities as we look to create a superior experience for today’s shoppers.”
“We've built a whole data pipeline around Custora. Custora is the brain that powers our marketing analytics stack. We feed the data into dashboards that help us keep a pulse on our marketing performance, and we’ve even started to build automated bidders that use the CLV data from Custora. There's an entire ecosystem powered by Custora's CLV engine."
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