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“We recognised that we were not maximising the sales potential of our cart abandonment emails and went in search of a purpose-built platform. This would give us the control over the design, content and scheduling of emails, as well as the ongoing performance monitoring that we needed to succeed.”
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"Whether it is a returning customer that is logged in or a new visitor, they are presented with products that are most likely to suit them."
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"Fresh Relevance has enabled us to strengthen our engagement, by providing customers with realtime relevant information about all of the products and offers most pertinent to them."
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“Working with Fresh Relevance is fantastic & following the success of this project, we are now looking at other opportunities to incorporate product recommendations in other email communications with our customers.”
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"We love the personal touch for our customers...bubblebox:media and Fresh Relevance has enabled us to further this connection through inserting personalized content into our emails, ensuring they are relevant to our members."
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“Fresh Relevance is great because it gives you complete autonomy over styling, functionality and website placement. It allows marketers to make action able changes without the usual barriers of external or internal development teams."
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“We decided to use a third party tool like Fresh Relevance because that’s where the expertise is. Fresh Relevance is perfectforanyone in the eCommerce and travel space who is looking to retarget existing customers.”
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“The Fresh Relevance AI personalizes each email with specific recommendations based on the destination page that was visited, while Dotdigital ensures seamless delivery and visually appealing design. The email also integrates useful information including ‘People like you browse’ and ‘People like you buy’.”
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“Through the personalisation platform, we’re able to look at different experiences for different customer types. We’ve been able to break down how a customer sees the site and sees it differently, so each of those people would see a difference experience to the previous person. We’re able to rely less …
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“We have achieved £31.5k in assisted conversions, across both sites, in the three months since we have been working with Fresh Relevance. Unwins is currently converting at an impressive 15% and Marshalls at 17.5%.“
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"We are very happy with the increase in turnover achieved by Fresh Relevance."
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"With Fresh Relevance, we present our customers with all the products we know will be of interest to them at the right time, based on what they have browsed or ordered in the past.”
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“We started out with cart and browse abandonment emails, which were an immediate success. Shopping recovery emails have generated a 6.2%over all sales uplift.“
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"The expertise and guidance from the Fresh Relevance Professional Services Team has been instrumental and invaluable in conceiving and creating this campaign."
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"The flexibility offered by Fresh Relevance lets us tune and optimize the product ranges which we promote and helps us to maximize ROI."