“User-Generated Content in the form of reviews and Q&A help us see what people are asking – this feedback is used to guide what information we should be presenting and making it more easily discoverable on the site.”

“Quality of reviews was an important factor for us. We wanted more than a quick sentence or two. We wanted to put products in the hands of our specific buying demographic that were invested in trying the product. We were also impressed with PowerReviews’ high review completion rate.”

“We have a great relationship with the PowerReviews team. They have been amazing in helping us get up and running… The quarterly business reviews provide great insight on milestones hit and recommendations to improve and mature our reviews program.”

"The biggest opportunity may be simply leveraging Ratings & Reviews as a new/different means of insight mining— specifically around competitive and product innovation insights… Let’s be honest, Amazon Ratings & Reviews are always the first canary in the coal mine."

“Thanks to the support from PowerReviews, the Kérastase product sampling program has evolved to become incredibly strategic. It’s one of the key successes that I personally continue to tout as I feel it’s a resounding high-value digital marketing strategy.”

"By the time a product is launched, the product pages are already populated with reviews from the sampling program helping drive more sales."

“Over the years, dealing with the PowerReviews team and having them work with our retailer base has been amazing. There’s not a problem that the PowerReviews team won’t tackle with us. Everything has been very seamless and fluid – especially during the Covid-19 shutdowns. The PowerReviews team remained a cohesive …

“Because a customer who submits a question is already engaged, if we can give them the answer they want in a timely fashion they usually buy the shoe.”

“We now have a qualitative data set to share with our marketing and product development team to assist in their efforts. We can also provide our dealers with this information so they are aware of our product performance at a greater scale. We’ve just begun to scratch the surface here.”

"The PowerReviews team made setting up PowerSocial super easy. It has allowed us to add a lot of color and credibility to the product display pages on our site."

"UGC Analytics has opened up a completely new customer experience data source for us. Ratings and reviews are great validation and social proof for other customers. But using this information to drive tangible change makes sense on so many levels. In the first month alone, we were able to identify …

“The latest developments to the PowerReviews platform have been extremely positive. All of the updates in the last year have been targeted and smart and everything has been easy to turn on and begin using.”

"Being able to feature photos and videos directly in our review displays helps meet shopper expectations, increase transparency and establish a community where our customers can trade information."

“Those are just a couple of the positive stats that we’ve seen, and they just seem crazy, but it does go to show you the power of what UGC can do for you. At the end of the day, people are going to trust people.”

"With Benchmarking Sentiment Analytics, we discovered that we have more reviews—and generally longer, more interesting, and higherquality reviews—than our competitors. It was reaffirming to see how much our customers love our products."