“User-Generated Content in the form of reviews and Q&A help us see what people are asking – this feedback is used to guide what information we should be presenting and making it more easily discoverable on the site.”

"Being able to feature photos and videos directly in our review displays helps meet shopper expectations, increase transparency and establish a community where our customers can trade information."

“When launching our website, time was of the essence. PowerReviews had us up and running on their platform in very short order.”

“Because a customer who submits a question is already engaged, if we can give them the answer they want in a timely fashion they usually buy the shoe.”

“The PowerReviews team is always proactive in helping us explore new ways to reach and connect with customers. With their ease of use, fantastic support and valuable insights, PowerReviews has been critical in improving how we provide customers with the information they need to guide them through the purchasing journey.“

"The biggest opportunity may be simply leveraging Ratings & Reviews as a new/different means of insight mining— specifically around competitive and product innovation insights… Let’s be honest, Amazon Ratings & Reviews are always the first canary in the coal mine."

“Quality of reviews was an important factor for us. We wanted more than a quick sentence or two. We wanted to put products in the hands of our specific buying demographic that were invested in trying the product. We were also impressed with PowerReviews’ high review completion rate.”

“I have found the PowerReviews team to engage in a very authentic way – not sales-y, but in a very consultative way, offering advice, best practices, and recommendations that have been advantageous to building out our ratings and reviews program.”

“PowerReviews really makes review syndication easy. We’re able to send and receive product reviews from multiple partners no matter what reviews platform they are using.”

“We’ve had a really good relationship with PowerReviews; they respond quickly and are very helpful with best practices and recommendations. The PowerReviews platform is very straightforward and easy to use and find information, with all the work needing to be completed all in one place."

“Social Loyalty provides incentives for our customers to create and share content while creating a sense of investment in our site. And the content that our customers create actually drives free referral traffic.”

“Those are just a couple of the positive stats that we’ve seen, and they just seem crazy, but it does go to show you the power of what UGC can do for you. At the end of the day, people are going to trust people.”

“Thanks to the support from PowerReviews, the Kérastase product sampling program has evolved to become incredibly strategic. It’s one of the key successes that I personally continue to tout as I feel it’s a resounding high-value digital marketing strategy.”

“We now have a qualitative data set to share with our marketing and product development team to assist in their efforts. We can also provide our dealers with this information so they are aware of our product performance at a greater scale. We’ve just begun to scratch the surface here.”

"With Journey IQ, we get more holistic insights at a scale that was never possible before."