"The information collected from the buyer profiles provides far more talking points for our guys. It makes it so much easier to start a conversation with the customer, in order to help them find what they’re looking for! Before we even reach out, we have a pretty solid idea of where our customer’s mind is at and what they’re looking for."
"Until I hired [PERQ] it was the question of ‘How do I track this?' I would increase my spending on AdWords, and the sales in our store would increase. But it wasn’t consistent, and we couldn’t be sure they were related. Now that we have PERQ and their team to analyze the data, it’s clear just how much business we can attribute to the website."












