"Optimizing the trigger campaigns helped increase sales several times over the last two months for abandoned product and category browse emails. Now I am confident that our campaigns are being sent correctly. I received an opinion from the auditor, who thoroughly tested our hypotheses and helped polish campaign settings. This acts as a benchmark to be observed in the future. There is a detailed plan for the entire financial year, and I know which areas will require extra effort and attention. In addition, the plan is supported by the audit’s results, which helps justify specific steps and actions to our company's management. In any case, changes and improvements always have two sides – even with successes, there are failures. On the one hand, sales from abandoned view emails increased. On the other hand, I have dealt with individual customers who received trigger emails of items with the wrong price. I do recall that after the implementation, the number of reviews on our website decreased; however, it is not to say that the decrease occurred due to the implementation. Nevertheless, we do need to improve this aspect. All improvements are potentially risky and require a lot of attention."