Maestra is the only tool you need to manage the entire customer experience — from D2C communications, to a loyalty program, website and discount personalization, and ultra-targeted ads. Personalization is an essential aspect of any marketing strategy and can amount up to 25% of your revenue. They’ve seen companies from all industries leverage personalization to increase the share of income generated by their marketing.
"We use the Ad Optimization module mainly for the audience who uses the delivery services. Due to COVID restrictions, traffic in restaurants decreased, so it was important for us not only to increase the number of delivery orders but also to switch this segment to offline. Everything worked out! The advertising campaign brought us a 25% conversion rate when it came to table reservations. We receive maximum conversions from customers who have not ordered for more than 10 days. We use them to build an advertising funnel: a reminder that they haven’t ordered for a long time and an offer of a free dish → standard delivery promotion → creative idea for reservations."




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