"Data is key for us. We need to know if we're talking to existing customers, online leads or someone else. Our biggest challenge is to merge our data and get a unified view of the people we're talking to. The data is there, but we need to break it out from its silos."
“We benchmarked the different providers and felt that APSIS Profile Cloud offered the best scalable solution for our problem. From our CRM to our call centres, we have a lot of data; as we move forward, we want to be able to connect these data silos, create segments and use APSIS Profile Cloud as a rule engine for all of our content.”