"A lot of my work consists of working with our newsletters for different target groups: students, unemployed, workers, our academic segment, the leader segment, the early retirement segment, and so on. All in all, we send more than 200 targeted newsletters per year."

”Implementing marketing automation was super smooth and fast. The project as a whole was very straightforward and clear. The planning stage is very important, so the entire team from multiple department discussed what information should be sent at which time. Luckily, we already had a lot of content ready to …