”We started using APSIS tools to communicate more regularly and consistently with our donors and other stakeholders. We’ve experienced that having emails as a part of our communication helps engage people significantly. WWF Finland considers engagement as a vital factor, because keeping current donors is much more profitable than getting new ones. We talk about our accomplishments, success stories and current news in our newsletters and other messages at length. We believe that communication is key when donors are considering whether or not to continue supporting the same organisation."