“We needed a solution for producing automated weather targeted ads to increase sales of our snow products. We wanted to serve up one set of ads in anticipation of a winter storm and a different set of messaging through-to-post winter storm. We had been manually creating ads and targeting based on weather news. We wanted a less manual, more automated experience.“
“Campaigns like this one with the help of Dentsu and Google’s DV360 are a great example of how we would like to work together, and find effective solutions for both guiding and converting customers."












