Smartly.io is a SaaS company that automates Facebook and Instagram advertising at scale for leading global advertisers. At that time, Facebook was just starting to get some early traction for its new direct-response advertising formats, and so they decided to go all in for Facebook! Since December 2013, they have been proud members of the Facebook Marketing Partner community trusted partners of Facebook in building tools for modern marketers. The Smartly.io platform helps brands create, launch, and optimize campaigns with first-to-market solutions and features.
"We expected to see higher CTR, but we didn’t expect to see such an increase in overall performance on even conversion rate and ROAS."
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