Smartly.io is a SaaS company that automates Facebook and Instagram advertising at scale for leading global advertisers. At that time, Facebook was just starting to get some early traction for its new direct-response advertising formats, and so they decided to go all in for Facebook! Since December 2013, they have been proud members of the Facebook Marketing Partner community trusted partners of Facebook in building tools for modern marketers. The Smartly.io platform helps brands create, launch, and optimize campaigns with first-to-market solutions and features.
“We saw that video seems to work much better for us in the upper part of the funnel, both in terms of clicks to the landing page and conversions. This test has given us great visual results with a very manageable investment.”






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