Skai, the new combined entity of former companies Kenshoo and Signals Analytics, is an AI-powered suite of technologies for brands and retailers including consumer and market insights, strategic planning, omnichannel media activation, testing and measurement. Skai’s solutions all share a uniquely comprehensive data foundation that informs intelligence and true incremental lift.
“By utilizing the Skai™ CPA Optimization solution across our Competitor and Non-Brand ASA campaigns, we achieved a 68% increase in free trials from only 19% increase in spend, resulting in a 29% decrease in cost per free trials (comparing five weeks before and after).”







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