Skai, the new combined entity of former companies Kenshoo and Signals Analytics, is an AI-powered suite of technologies for brands and retailers including consumer and market insights, strategic planning, omnichannel media activation, testing and measurement. Skai’s solutions all share a uniquely comprehensive data foundation that informs intelligence and true incremental lift.
"If Kenshoo didn’t exist, it would be much harder for my team to drive the performance for our clients that is our biggest differentiator against other agencies. Other tools simply don’t have as good a bidding solution to start with - but once you start layering in margin and multi-channel, they cannot compete with Kenshoo. If Kenshoo existed and our competitors were on it but we weren’t, it would be much harder for us to be successful."
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