“Merkle and Skai™ didn’t just enable our China advertising program with a “spray and pray” approach. Instead they fueled the business with data and advanced analytics, then translated the performance and insights into the language we understand, which was particularly helpful for our executive management team, who don’t read Chinese.”

“We always knew Skai™ was an important part of our business, but over these past couple months it has been the difference in our ability to help our clients stay in business through this challenging time.”