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CommerceIQ’s company values are the guiding principles they use to operate all the business. The platform then applies machine learning to analyze millions of frequently-changing data points across Amazon to automatically identify and prioritize the most effective sales, marketing and supply chain actions, which are then automated to profitably drive online traffic, conversion and sales. They use these to make decisions to attract, retain and reward colleagues.
"Before working with CommerceIQ, we were too focused on analyzing advertising in a vacuum using established KPIs such as return on ad-spend (ROAS) and CTR. After learning about CommerceIQs holistic approach to managing our business on Amazon, we shifted our focus to share of voice (SOV) on priority shopping terms to make sure our brand was discoverable and reaching new shoppers. In the first 6 months of 2021, we exceeded our sales goals on Amazon, which was a true testament to the power of this shift in mindset."
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