Displaydata help retailers to optimise revenues and margins by improving the customer experience at the shelf-edge where most purchasing decisions are made. Their electronic shelf labels, with the option of integrated Bluetooth, enable retailers to: Achieve unprecedented agility – in seconds they can refresh labels anywhere to launch engaging promotions, display updated stock levels, social reviews, language and currency details and change prices (ensuring accuracy across all channels), improve operational efficiencies and free staff up to spend more time with customers, know which promotions work and to present offers to customers based on their location in-store and move quickly as market conditions change, to simplify the introduction of new products and to easily mark down perishable stock.