EDITED, a retail technology company, helps the world’s leading brands have the right product at the right price, at the right time. With more than 80 billion data points, and millions more added daily, EDITED is the world leader of real-time data for apparel retailers worldwide.
"At Edcon we look to the international markets (US, UK) as well as our own South African market, to determine what key trends will resonate with our customers each season. To ensure we’re identifying those trends consistently, we use EDITED to gain a better understanding of our markets and see what is or isn’t working. Now we can instantly spot commercial opportunities, and have full visibility of new and fast moving products. EDITED insights give our buyers more confidence to make bolder calls and remain trend relevant for our consumers.”







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