We selected Displaydata’s eye-catching ESLs because the innovative platform allows us to reduce the time spent on updating the pricing information on the labels and ensure that prices on our ships are accurate 24/7. We can also run promotions and influence the purchase decision of customers at the shelf edge, by changing price or information in seconds. With Displaydata, we have the ability to centrally manage the ESLs on our ships, giving us unprecedented agility and operational efficiencies. What’s more, we have already received a tremendous amount of positive feedback from our employees and customers.

Printing labels on paper wasn’t efficient or up to date. Now, a wireless system transmits the data to each store... within seconds... all over Austria.

It’s a common challenge faced by all large retailers – how to make the number of price changes that you want, without tying your staff up all day. Displaydata’s ESLs have transformed the way we run the fruit and vegetable areas of our stores: we can reduce prices in just a few moments, on any shelf, anywhere – all centrally managed. This flexibility allows us to use price reductions more strategically to protect margins and reduce waste. And, our staff are freed up to focus much more time on our customers. The time and cost savings from using Displaydata’s ESLs will deliver a satisfying return on investment in a short time.

An electronics store is difficult for ESLs – which are wirelessly updated – as we’ve so many products and wireless networks working on different frequencies. But Displaydata’s enterprise solution is delivering rock-solid performance, allowing our IT team to update one label or thousands – in seconds. We can easily align online and in-store prices and further improve the shopping experience for customers by offering timely price and promotions. What’s more our associates are free from labelling tasks to spend more time with customers.

Our original driver for investing in a digital display solution was the ability to update prices centrally and display detailed calling plans in-store but we also expect to achieve long-term cost savings in relation to labor and paper.