An electronics store is difficult for ESLs – which are wirelessly updated – as we’ve so many products and wireless networks working on different frequencies. But Displaydata’s enterprise solution is delivering rock-solid performance, allowing our IT team to update one label or thousands – in seconds. We can easily align online and in-store prices and further improve the shopping experience for customers by offering timely price and promotions. What’s more our associates are free from labelling tasks to spend more time with customers.

Our original driver for investing in a digital display solution was the ability to update prices centrally and display detailed calling plans in-store but we also expect to achieve long-term cost savings in relation to labor and paper.

It’s a common challenge faced by all large retailers – how to make the number of price changes that you want, without tying your staff up all day. Displaydata’s ESLs have transformed the way we run the fruit and vegetable areas of our stores: we can reduce prices in just a few moments, on any shelf, anywhere – all centrally managed. This flexibility allows us to use price reductions more strategically to protect margins and reduce waste. And, our staff are freed up to focus much more time on our customers. The time and cost savings from using Displaydata’s ESLs will deliver a satisfying return on investment in a short time.